Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...
Market intelligence for international student recruitment from ICEF
The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...
More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...
Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...
The Australian government has walked back from planned tax increases for working holiday makers. Australia’s 2015/16 budget introduced new tax provisions for working holiday travellers in the country,...
“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...
Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...
The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...
It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...
In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...
As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...
Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...
This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us to get detailed...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...
Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...
Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...
