...potentially game-changing investment in marketing and recruitment. However, such programmes can be magnets for controversy and debate as well, both from a strategic and a philosophical point of...
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...students’ choice of where to study overseas, highlighting safety figures in marketing and recruitment efforts would be an effective strategy. The effect of safety concerns on international student...
...a volunteer basis. Given that alumni represent word-of-mouth, and powerful word-of-mouth at that, their value should be recognised as formally as any other elements in your marketing mix,...
...are part of a small school because change is easier to initiate? Or is it more difficult due to financing issues? Do you showcase your sustainability efforts in...
...the key ingredient is preparation, says Anthony Christie, chief marketing officer at Level 3 Communications. “While there is a certain allure to international study or international work, there...
...continue to improve marketing, administering, teaching and support services. Almost 9,000 students from 49 English language colleges across Australia shared their views on their experience in a wide‐ranging...
We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...
...InSites Consulting, a global ‘new generation’ research agency that explores various aspects of branding, marketing and advertising to kids, teens and young adults. Insites’ latest research “How to...