Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

International students generate CDN$8 billion for Canadian economy

...Executive Director Gonzalo Peralta explains what Canada is doing to ramp up its marketing efforts around the world. Watch the video interview here. Source: Foreign Affairs and International...

Thinking back on NAFSA: Aligning institutional, industry, and government goals

...the US should establish a national higher education agenda focused in defining and measuring degree content and outcomes. The presenters and participants expressed strong views about how much...

Mastering the Russian market: common mistakes and practical advice

...good marketing practices When marketing in Russia, AREA cautions new entrants to avoid some of these common mistakes: Slow replies to agent or student enquiries Not learning or...

Malaysia upgrades 78 vocational schools to colleges

...marketing support. “Ranked as the world’s 11th largest exporter of educational services, the government is counting on the increased demand for quality education from students in existing and...

There’s no mobile web, there’s only content

...top of the latest in recruitment marketing strategy? Well Dave Olsen’s Mobile in Higher Ed blog has an insightful piece that describes an epiphany he had recently regarding...

Five factors for a successful Google Adwords campaign

...keywords to target: Review your site search to see keywords visitors are using to find content on your web site. Use your web analytics software to identify keywords...

Arms wide open: US courts international travellers and students

...including national parks. Using technology to provide information and interpretive content to non-English-speaking visitors. Increasing emphasis on visitor outreach and education, family-friendly activities, and adventures in US parks...

Malaysia aims to be sixth-largest education exporter by 2020

...help provide industry-relevant education; streamlining and easing up immigration processes for students; setting up a marketing arm to promote the country’s universities; investing in niche study areas like...

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