Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Inspiring educator website case studies

...inset, interactive elements that incorporate news and other feature content, photo galleries, and campus tour components. There are a couple of important ideas at work here. First, Notre...

Family a powerful influence on study abroad decisions

...same institution. Further, one in four had a close family member living in the student’s destination city. The research was presented by Rob Lawrence, from Prospect Research and...

Changing landscape for online education challenges for-profit providers

...emergence of a more sophisticated student consumer,” the Parthenon Group study concludes. Increased demand for technology and marketing services among non-profits The study also notes that non-profits’ entry...

Indian government puts foreign university legislation on the shelf

...with the strategy adopted in the Budget session: move ahead with the less contentious bills to create a momentum…The minister is well aware that a bill as contentious...

12 ways in which online marketing will change this year

...be content-driven, not platform-defined. This prediction reflects a ramping-up of consumer expectations in terms of how easily and effectively content and activity can be shared across websites and...

More countries offering working holiday agreements

...visas. Over time the scheme has grown at 8.5% compound year on year. At the start of November, Tourism Australia announced its biggest ever marketing campaign aimed at...

Increasing private-sector investment shaping student recruitment landscape

...potentially game-changing investment in marketing and recruitment. However, such programmes can be magnets for controversy and debate as well, both from a strategic and a philosophical point of...

Student safety: its impact on recruitment and study abroad choices

...students’ choice of where to study overseas, highlighting safety figures in marketing and recruitment efforts would be an effective strategy. The effect of safety concerns on international student...

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