Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

12 ways in which online marketing will change this year

...be content-driven, not platform-defined. This prediction reflects a ramping-up of consumer expectations in terms of how easily and effectively content and activity can be shared across websites and...

More countries offering working holiday agreements

...visas. Over time the scheme has grown at 8.5% compound year on year. At the start of November, Tourism Australia announced its biggest ever marketing campaign aimed at...

Increasing private-sector investment shaping student recruitment landscape

...potentially game-changing investment in marketing and recruitment. However, such programmes can be magnets for controversy and debate as well, both from a strategic and a philosophical point of...

Student safety: its impact on recruitment and study abroad choices

...students’ choice of where to study overseas, highlighting safety figures in marketing and recruitment efforts would be an effective strategy. The effect of safety concerns on international student...

Engaging your alumni in international student recruitment

...a volunteer basis. Given that alumni represent word-of-mouth, and powerful word-of-mouth at that, their value should be recognised as formally as any other elements in your marketing mix,...

Rio+20: How sustainable is your marketing strategy?

...are part of a small school because change is easier to initiate? Or is it more difficult due to financing issues? Do you showcase your sustainability efforts in...

Part 2: Internships an increasingly popular gateway to career and immigration opportunities

...the key ingredient is preparation, says Anthony Christie, chief marketing officer at Level 3 Communications. “While there is a certain allure to international study or international work, there...

New research shows high levels of satisfaction with Australian English language sector

...continue to improve marketing, administering, teaching and support services. Almost 9,000 students from 49 English language colleges across Australia shared their views on their experience in a wide‐ranging...

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