Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New Zealand sharpens recruitment focus with regional trade strategies

...in 2013/14, ten in 2014/15, and ten more in 2015/16. Education New Zealand aims to achieve these goals by: Expanding the scale of its marketing efforts in top-priority...

Is your marketing answering the right questions?

...– and the answer can end up being a long list. But in the struggle to cover all bases in marketing and branding – all channels, all techniques,...

South Korean student mobility takes a dip

...teaching English). This further suggests that South Koreans gravitate toward models of success. Universities might consider promoting successful alumni in their marketing, and utilising elite imaging to appeal...

Nielsen studies highlight value of education, illustrate growing consumer confidence

...boxes of language courses for teens or adults, particularly when marketing to Italians. For more tips on pricing and promotions, please see our previous articles: “Top trends in...

Stretch your marketing budget with online and social networks, but don’t forget the basics

...need people to share it: “Google is [currently] basing your search engine ranking more on how much your content is shared than on how much your content is...

Why Vietnam? A market snapshot

...to develop and implement a long-term and multi-pronged strategy that meets their unique needs and accommodates the budget. This includes helicopter marketing (e.g., fairs, info sessions, presentations, high...

Part 2: MOOC development continues to pick up speed… around the world

...Chinese effort, if true, comes as no surprise. Concerns have been expressed about MOOCs’ domination by US developers, the one-way transfer of educational content from rich nations to...

Top trends in strategy and pricing for educational travel providers

...travel consultancy StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market. The company provides comprehensive insights on global student...

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