Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Stretch your marketing budget with online and social networks, but don’t forget the basics

...need people to share it: “Google is [currently] basing your search engine ranking more on how much your content is shared than on how much your content is...

Why Vietnam? A market snapshot

...to develop and implement a long-term and multi-pronged strategy that meets their unique needs and accommodates the budget. This includes helicopter marketing (e.g., fairs, info sessions, presentations, high...

Part 2: MOOC development continues to pick up speed… around the world

...Chinese effort, if true, comes as no surprise. Concerns have been expressed about MOOCs’ domination by US developers, the one-way transfer of educational content from rich nations to...

Top trends in strategy and pricing for educational travel providers

...travel consultancy StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market. The company provides comprehensive insights on global student...

More English instruction slated for France

...technical subjects; Attaching the year-long preparatory classes for the highly selective grandes écoles to universities. A bit more contentious was Fioraso’s plan to increase the size of universities’...

New Zealand aims to double value of international education by 2025

...a joint NZ $2.4 million marketing programme to promote youth tourism to New Zealand; new safety measures are being implemented in the adventure tourism sector. Visa processing improvements...

Mystery shopper experiment reveals best practices in communication strategies

...solutions marketing company based in the US. Mayers explains how Intead conducted a mystery shopper experiment in which a Chinese staff member at Intead posed as a prospective...

Social networks: students love Tumblr

...content is very visual, eye-catching and quick to consume. If your product can fit into that mold, then Tumblr should be your next social media marketing channel to...

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