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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Coursera filing provides insights into revenue drivers for online learning

...even larger user base. The company spends a whopping 37% of revenue on marketing and recruitment, but there is some indication in the filing as well that its...

Survey shows that prospective students want more information during admissions

...student journey in planning for higher education“ “ICEF Podcast: The growing importance of career opportunities for international students“ “Visually led: The growing power of image-first design in international...

Quality assurance in French language schools

...The FLE label is a useful marketing tool for language centres, language travel agents, professional associations, and public organisations (i.e., embassies, consular institutions, French linguistic and cultural establishments...

US ELT providers reporting enrolment declines this year

...the University of Tennessee, Knoxville, said that his programme has made up for some of the recent losses by marketing itself to contacts on his own campus as...

US legislative amendments aim to clarify use of agents in international student recruitment

...sets out that, “The VA must take certain disciplinary action when any person with whom an educational institution has an agreement for marketing, advertising, educational programmes, recruiting, or...

Malaysia upgrades 78 vocational schools to colleges

...marketing support. “Ranked as the world’s 11th largest exporter of educational services, the government is counting on the increased demand for quality education from students in existing and...

Global agent survey finds a strong growth outlook for 2024; provides new insights on agency operations

...both educators and students this year. Nearly half (45%) said that they now offer additional services for educators, with the notable categories being digital marketing (78% of those...

Responding to a risky world

...recruitment and marketing strategy. An institution’s exposure to these risk types will vary by market, so it is a useful practice to maintain a risk profile and risk...

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