Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Making sense of China’s social and mobile web

...of success, some types of content or major Internet services. But the scale of effort and technology employed in China to monitor and filter Internet traffic is virtually...

The art of listening: Better results start with understanding your customer

...managerial and marketing experience in luxury hotels, resorts, and tour operators in the Middle East and Switzerland. Currently, Mr Attalla is a Regional Marketing Director at Benedict International...

New report highlights “worrying trends” in UK’s international student recruitment

...post-study work opportunities for international graduates. Commenting on the contents of the report, Universities UK Chief Executive Nicola Dandridge made a point to emphasise the danger of the...

The human side of content marketing

...refresher, content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target...

Play to win with game strategy in recruitment marketing

...the “game” that drive and/or reward behaviour, such as points, challenges, leaderboards, levels, virtual goods and spaces, gifts, and charity. Gamification in education marketing Turning specifically to education...

New study makes the link between study abroad and employability

...changed over time and much of the hard content of programmes becomes obsolete within two to three years. Graduates are also lacking the transferable (soft) skills which companies...

Who uses MOOCs and how?

...Europe view the most amount of course content, while those from China and Japan view the least; Regardless of region, the social sciences have the highest chapter view...

Number of Vietnamese students abroad up 15% in 2013

...and so we are not looking at multi-year trends here. Even so, there at least two interesting implications for recruitment marketing in Vietnam: First, it looks like Vietnamese...

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