Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Canada: language enrolment up in 2014 but losing market share

...programmes in order to provide ongoing co-op and workplace training options. Emerging markets Canadian language schools are also responding by opening new markets, and, in particular, by targeting...

Millennial international students rely on digital channels and networks

...marketing is the next key component in a digital marketing strategy targeted to Millennials. “Despite being active in the digital world, international Millennials are more likely to consume...

English-taught programmes in Europe up more than 300%

...and to targeted recruitment of students in particular (54%). Institutions used a broad range of marketing measures and communication channels to reach students. The survey asked respondents to...

China encouraging overseas universities to accept gaokao exam results

...in 2012. This has been estimated to save students up to US$40,000 per year in tuition and living expenses. Zhang Feng, marketing manager for Australia and New Zealand...

Global review maps the state of MOOCs in 2014

...view of MOOCs as a means of delivering timely and regularly updated course content to a wide field of students, as a platform that universities, corporations, or other...

How much personalisation do today’s travel consumers want?

...emerging marketing strategies in global travel. We present a special two-part series on the use of technology in travel marketing – please see part one below and then...

Facebook is still top social network but other platforms are growing faster

...better content marketing on social media sites”; “Twitter for international education marketing”; “Explosive growth of social video opens new channel for student recruiters”;  Mobile marketing: Part 1 and...

Strategies for a challenging year in Russia

...9 March 2015. Sources: Oanda.com, StudentMarketing In other words, it became considerably more expensive for Russians to travel and study abroad over the course of 2014. We would...

What are you looking for?
Quick Links