Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

How much personalisation do today’s travel consumers want?

...emerging marketing strategies in global travel. We present a special two-part series on the use of technology in travel marketing – please see part one below and then...

Facebook is still top social network but other platforms are growing faster

...better content marketing on social media sites”; “Twitter for international education marketing”; “Explosive growth of social video opens new channel for student recruiters”;  Mobile marketing: Part 1 and...

Strategies for a challenging year in Russia

...9 March 2015. Sources: Oanda.com, StudentMarketing In other words, it became considerably more expensive for Russians to travel and study abroad over the course of 2014. We would...

LinkedIn rolls out new school selection services for prospective students

...best practices for building and maintaining your institutional profile on LinkedIn as well as integrating your page into other online and offline recruitment activities. For additional background on...

EAIE measures the state of internationalisation in Europe

...plan. Their strategic plans tend to concentrate heavily on international research and innovation, but also frequently include features such as strategic partnerships, international rankings and international marketing and...

New Zealand’s international education sector off to a strong start in 2015

...now, the schools sector has banded together to expand its marketing and recruitment efforts through the newly formed Schools International Education Business Association of New Zealand (SIEBA). SIEBA,...

Research paints a clearer picture of international secondary students in the US

...potential implications for international marketing and recruitment efforts at American postsecondary institutions, such as greater awareness of the ability to recruit international students through local high schools and...

MBA under pressure: The changing context of advanced business programmes

...Skillshare, “a learning community for creators.” Students pay only US$10 a month for as many online courses as they wish to take in subjects including email marketing, entrepreneurship,...

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