Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Ireland introduces reforms to student immigration system

...government for purposes of ILEP inclusion. “As far as we are concerned, these new measures can’t come in quick enough,” said Marketing English in Ireland CEO David O’Grady....

Game on! Consumer empowerment and gamification in international recruitment marketing

...rewarding, and exciting if they are to consider an actual purchase. This is why two of the big buzzwords in marketing these days are content marketing and gamification:...

India reports strong growth in outbound for 2014; edges China for first time

...of action now, just as China has been for the past decade or so,” said Maria Mathai, the author of the report and director of M.M Advisory Services,...

New survey findings on digital channels for college search

...key groups that students identified for these interactions were current students and college admissions advisors. A related survey of US admissions officers by marketing and communications firm mStoner found that...

New Zealand’s international enrolment up 13% in 2014; growth continuing this year

...laudable) about both New Zealand’s Think New marketing campaign and its immigration initiatives is the degree of coordination among various stakeholders in the country’s international education sector. Industry...

Virtual tours growing in popularity

...a campus before applying. These students tend to have more contact with schools with generous marketing budgets and so greater international reach and visibility. But a new digital...

Wholesale changes for Japanese education arising from globalisation and demographics

...to really function in a language, they need active and regular practice in producing meaningful, content-filled communication. Communication that contains meaningful content connects language study with students’ innate...

Blended learning moving to centre stage in higher education

...who take blended learning classes at USC’s Sol Price School of Public Policy are professionals with full-time jobs and families. Som Seng, Director of Marketing for UMassOnline, agrees...

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