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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Irish ELT sector continues to exceed pre-pandemic levels of business

The Irish English-language sector continues to expand, with business in 2023 once again surpassing performance before the pandemic, according to Marketing English in Ireland (MEI), the leading association...

The crucial role of parents in international student recruitment and retention

...scholarships. Higher Education Marketing points out that parental involvement is notably intense in Asia: “[Parents are particularly likely to assume the leading role in decision-making in] Asian countries...

Canada: New international education strategy focuses on diversification and outbound mobility

...emphasising diversification in the enrolment base. Part of the budget – CDN$24.1 million over five years and CDN$5.4 million ongoing – is directed to a new digital marketing...

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

...Source: ICEF i-graduate Agent Barometer Most effective marketing strategies Agents say that the most effective promotional initiatives institutions can take are to go to education exhibitions in source...

Scholarships creating a culture of study abroad in Saudi Arabia

...a list which is categorised by state and school and [visa status].” Mr Abdelhafez also highlights the importance of online marketing in Arabic as well as attending the International...

New research shows that mobile and social media users are intensely engaged online

...offered recently, and will continue to shape marketing practices for mobile in 2014. Two new studies in particular are on our radar this week. The first, based on...

AIRC conference spurs discussion around best practices in agent-institution relationships

...transparent communication. Best practices: for the institution Ensure your school/college is really ready for international students, and that you have clear targets, marketing budget, and support services devoted...

Latin American institutions increasingly prepared to compete for international students

...that at the 2022 NAFSA conference, “Dr Rodrigo Cintra, chief international officer of Escola Superior de Propaganda e Marketing (ESPM or Higher School of Advertising and Marketing) in...

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