...it brings with it a different level of understanding of the relationship between brands and customers. Beyond product features, price, marketing messages, and service experience, customer experience is...
Search results for: "content marketing"
...on employment rates. For universities, this is further confirmation of the importance of employment outcomes for today’s students, with implications for both service provision and marketing messages.” Putting...
...an integral part of their marketing strategies. ICEF Monitor spoke with locals from this dynamic city on the Costa del Sol about selling both their location and their...
...As competition increases for students, we can expect to see countries and institutions differentiate themselves using a range of strategies, including destination marketing, branding, tuition and/or financial assistance,...
...catchy videos. Millennials won’t spend very long on one piece of content because they need to move quickly to the next, so marketing messages have to hit their...
...pathway programmes, academic and language content are often delivered simultaneously, with academic content delivered by language instructors or by faculty possibly outside of the normal university instructor base....
...of the total international student population in the country. Observers attribute the change to a ten-year marketing campaign promoting Polish universities in the Ukrainian market, and, more recently,...
...profound aspect of enrolment management-by-funnel, is that such models encourage institutions to focus their marketing and recruitment resources where they can have the greatest impact. Many marketing efforts...