Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

A corporate approach to managing risk in international recruitment

...understood and being managed. Having separate responsibilities for marketing, recruitment, and delivering learning will not give a full view, particularly around the areas where those different areas of...

UK ELT student weeks down 13% in 2015

...the global picture. Major English-speaking ELT destinations by student weeks, 2011-2015. Source: StudentMarketing Even so, this represents a second consecutive year of declining enrolments for British ELT schools,...

Survey points to growing role for digital in international recruitment

...marketing teams in the UK pointed to a growing shift away from traditional channels – notably print advertising and directories – in favour of online marketing and open...

America and Japan reporting big gains in Vietnamese enrolment

...priority was to “shift the current education system centered on raw content” to make it more focused on producing graduates with employable skills. Bright prospects ahead The American...

Is online messaging the next big thing for student recruitment?

...of chat apps. Messages and content are delivered freely within the app with no fees or limits from carriers. And communication is frictionless, fast, and accomplished with nothing...

The growing importance of pathway programmes

...which the student can then select different modules to determine the exact study content, whereas others market multiple programmes, with modules and study content pre-chosen by the institution.”...

Table stakes: The link between food culture and student satisfaction

...content, and good protein values. The Princeton Review has rated Virginia Tech as #1 for “best campus food.” At Columbia University, the dining hall food on offer to...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

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