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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...

China: Could lockdown fatigue influence outbound student mobility?

...digital marketing in China during this period, including allocating “some resources to digital marketing on Chinese search and social media platforms. The students and parents will certainly be...

Strategies for a challenging year in Russia

...9 March 2015. Sources: Oanda.com, StudentMarketing In other words, it became considerably more expensive for Russians to travel and study abroad over the course of 2014. We would...

Market Snapshot: International student recruitment in Colombia

...at study abroad: According to the US International Trade Administration, Colombian students are drawn to programmes in business administration, management, finance, banking, marketing, and engineering. Along with Brazil,...

What do international students want?

...alumni in marketing campaigns. Highlight rankings. If programme/field rankings are more impressive than institutional rankings, focus on those. Understand that accommodation is a top five issue for students...

Seven ways to Facebook

A recent University of Massachusetts Dartmouth study found that 98% of universities reported having some kind of marketing effort on Facebook. But if virtually all universities are active...

UK ELT posts another year of growth to reach 75% of pre-pandemic volumes in 2023

...help English UK members take individual marketing decisions but also demonstrate how and why targeted government support is needed.” Private sector is recovering much faster than state sector...

Part 1: Videos that work: How effective is your promotional video?

...really drives recruitment results. Certainly there is a place for unconventional approaches, but not to the point that entertainment value trumps real marketing impact. Take, for example, this...

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