Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Is online messaging the next big thing for student recruitment?

...of chat apps. Messages and content are delivered freely within the app with no fees or limits from carriers. And communication is frictionless, fast, and accomplished with nothing...

The growing importance of pathway programmes

...which the student can then select different modules to determine the exact study content, whereas others market multiple programmes, with modules and study content pre-chosen by the institution.”...

Table stakes: The link between food culture and student satisfaction

...content, and good protein values. The Princeton Review has rated Virginia Tech as #1 for “best campus food.” At Columbia University, the dining hall food on offer to...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

Points of contact: The most influential channels for prospective students

...two recent surveys suggest that paying too much attention to social media platforms may distract marketing resources from other important conversion strategies. To be specific, all those tried...

UAE leads the world in English-medium international school enrolments

...International School Consultancy. ISC provides an online market information and communication tool for international undergraduate recruitment and marketing targeting the international schools sector. Please see the ISC website...

New data reveals most searched-for study destinations

...senior staff should be devoting substantial attention to these platforms, perhaps more than they have in the past. Recent surveys from the UK point to a shift in...

Ireland’s ELT numbers up 10% in 2015; student weeks increase by 38%

...weeks booked compared to 2014. These are some of the top-level trends found in new data released this month by Marketing English in Ireland (MEI), an association of...

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