...to Inside Higher Ed: “Most colleges view marketing strictly as promotion and don’t involve marketing professionals where they are needed most: assisting in identifying demand for new programmes,...
Search results for: "content marketing"
...Smith, President of the Open College at Kaplan University (OCKU), “Technology is obliterating the old boundaries defined by the campus and its schedule … [A] content-rich world, accessible...
...for marketing and recruitment strategy. To make the concept more concrete, let’s narrow the frame to look just at agency relationships. Agreements between education agents and schools are...
...operations to match students’ needs; Reinforce a more sustainable competitive position. What is a niche? Niche marketing is based on the reality that no business can be all...
...channel that combines the marketing expertise and networks of private-sector partners with the academic programming, facilities, and student services of the college or university. There is a fair...
...universities with the goal to “offer students additional choices, improve curriculum and the delivery of knowledge and educational content.” Under the new regulations, Indian universities will now be...
...new study released this month by Bridge Education Group and carried out by international research consultancy StudentMarketing. The study draws on data provided 131 US institutions which together...
...be seen,” she said recently to BBC News. Her contention, however, is that the issue is no longer one of technology, or even the efficacy of online teaching...