Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Going deep: The power of a niche strategy

...operations to match students’ needs; Reinforce a more sustainable competitive position. What is a niche? Niche marketing is based on the reality that no business can be all...

Mapping international pathway programmes in the US

...channel that combines the marketing expertise and networks of private-sector partners with the academic programming, facilities, and student services of the college or university. There is a fair...

India moves to open up international collaboration for universities

...universities with the goal to “offer students additional choices, improve curriculum and the delivery of knowledge and educational content.” Under the new regulations, Indian universities will now be...

Study finds growing use of agents among US universities

...new study released this month by Bridge Education Group and carried out by international research consultancy StudentMarketing. The study draws on data provided 131 US institutions which together...

More online degrees on the horizon?

...be seen,” she said recently to BBC News. Her contention, however, is that the issue is no longer one of technology, or even the efficacy of online teaching...

Study calls for focus on student satisfaction to boost recruitment

...efforts. “HEIs are using similar positioning strategies aimed at boosting prestige, [however, the study results] point to a common weakness in HEIs’ marketing strategies. For instance, a university...

US ELT providers reporting enrolment declines this year

...the University of Tennessee, Knoxville, said that his programme has made up for some of the recent losses by marketing itself to contacts on his own campus as...

New survey reinforces career goals a primary motivation for study abroad

...student marketing is increasingly inadvisable. Instead, collecting data on students to inform marketing and to remain connected with what students want – from initial interest to graduation and...

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