Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Cultural experience the big driver of study abroad for Generation Z

...the marketing efforts in the international education industry. One of the more unexpected results was that Gen Z students are not inclined to seek advice and guidance from...

Survey finds increasing focus on online channels among higher education marketers

...of video content. Effectively using Google Analytics as a marketing tool to track user behaviour – and monitor key performance or conversion metrics – and then using those observations to...

UK government signals increasing emphasis on transnational education

...in the EU,” adds Hobsons Marketing Director Paul Raybould. “The strategies that universities take to attract international students to the UK, or to new branch campuses overseas, should...

UK: Higher education holding; poised for growth in ELT

...Marketing Conference in London got an early glimpse of this phenomenon at work. The pound is off against the Euro by nearly 16% over the past year and about...

Russia: Education agents optimistic as economy strengthens in 2017

...it is clear as well that Russian agents want the institutions they represent to be directly engaged with marketing efforts in-country, whether that means education fairs, regional tours,...

Recruiting in East Africa

...have an advantage in this competitive job market. In our second interview segment below, Mr Wagubi talks about effective international education marketing strategies for Uganda, focusing on Canada’s...

EU applications to UK higher education down 7% for 2017

...in the EU, seeing this as a huge advantage for them. They are redoubling their marketing efforts and see Brexit as posing a good opportunity for them to...

2016 Agent Barometer survey reveals important shifts in destination appeal and student perceptions

...for both undergraduate and postgraduate programmes Agent preferences and student concerns Agents continue to prioritise quick response times to inquiries and applications as the most important marketing tactic...

What are you looking for?
Quick Links