Market intelligence for international student recruitment from ICEF

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South Africa remains an important regional hub for education

...case in many neighbouring countries. South Africa is also a leader in mobile learning, particularly in using cellphones as conduits for course content. While a minority of the...

Vietnam: Regulatory change expected to spur international school enrolment

We are pleased to present the following guest post from Sami Yosef, who is Head of South East Asia Research at ISC Research (ISC), a marketing intelligence and...

Destination marketing organisations adding new partnerships and resources for international student recruitment

...talented, skilled workforce,” adds StudentMarketing CEO Samuel Vetrak. The scale and scope of that economic impact is not lost on tourism marketers and StudentMarketing points out that there...

Five for Friday

...and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand. Digital marketing in 2017 A review of...

Spain: Survey shows four-year growth trend for language enrolment

...Marketing and recruitment The overall increases in numbers are not only due to external factors as Spanish language schools have also expanded their international recruitment efforts. According to...

Cultural experience the big driver of study abroad for Generation Z

...the marketing efforts in the international education industry. One of the more unexpected results was that Gen Z students are not inclined to seek advice and guidance from...

Survey finds increasing focus on online channels among higher education marketers

...of video content. Effectively using Google Analytics as a marketing tool to track user behaviour – and monitor key performance or conversion metrics – and then using those observations to...

UK government signals increasing emphasis on transnational education

...in the EU,” adds Hobsons Marketing Director Paul Raybould. “The strategies that universities take to attract international students to the UK, or to new branch campuses overseas, should...

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