...the marketing efforts in the international education industry. One of the more unexpected results was that Gen Z students are not inclined to seek advice and guidance from...
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...of video content. Effectively using Google Analytics as a marketing tool to track user behaviour – and monitor key performance or conversion metrics – and then using those observations to...
...in the EU,” adds Hobsons Marketing Director Paul Raybould. “The strategies that universities take to attract international students to the UK, or to new branch campuses overseas, should...
...Marketing Conference in London got an early glimpse of this phenomenon at work. The pound is off against the Euro by nearly 16% over the past year and about...
...it is clear as well that Russian agents want the institutions they represent to be directly engaged with marketing efforts in-country, whether that means education fairs, regional tours,...
...have an advantage in this competitive job market. In our second interview segment below, Mr Wagubi talks about effective international education marketing strategies for Uganda, focusing on Canada’s...
...in the EU, seeing this as a huge advantage for them. They are redoubling their marketing efforts and see Brexit as posing a good opportunity for them to...
...for both undergraduate and postgraduate programmes Agent preferences and student concerns Agents continue to prioritise quick response times to inquiries and applications as the most important marketing tactic...