Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Specialised camps are raising the bar for junior programmes

...model. “We used to operate junior programmes only in summer and winter,” says marketing director Jimmy Battaglia, “but now we see high demand for underage students throughout the...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...

UK: Net migration questioned again as new data shows 97% of international students leave in time

...in the country’s net migration targets has also been contentious within the government, most recently in May of this year when it appeared that Prime Minister Theresa May may...

The millennial shift to simple, authentic, and inspiring

...a strong indication in this year’s survey of young consumers’ interest in live content. Four in ten (39%) watch online video content five times or more per day,...

China introduces new rules for foreign students

...language and culture. The ministerial statement sets out that, “Colleges and universities shall educate international students on the contents of Chinese laws and regulations, school rules and regulations,...

UK ELT declines for third straight year

...moderates to -10%. “For 2016, the common denominator shaping the direction of the industry was undoubtedly the referendum on the UK’s exit from the European Union,” adds StudentMarketing...

Indian higher ed enrolment skyrocketing but foreign numbers remain modest

...in international student recruitment at this point. (Only about six in ten universities indicate any sort of active marketing or promotion in international markets.) To help build the...

Summing up motivations for study abroad

...clear implications for institutions and student recruiters. Marketing efforts should emphasise course selection and quality. Costs should be transparent and highly visible. Safety is a top concern, and...

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