Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The business case for translating your website

...it’s an idea that underpins the business case for investing more in adapting the structure, design, and content of your website for international markets. The following table illustrates...

The growing importance of the two-year college recruitment channel in the US

...institutions through transfer agreements and joint marketing also allows community colleges to overcome a persistent recruiting challenge: helping potential students understand the “2+2 model” as a pathway to...

Study finds lots of room to improve in international alumni relations

...insights for prospective students”  “Student testimonials are an untapped source of competitive advantage in recruitment marketing”  “Extending your recruitment effort with international alumni” “Engaging your alumni in international...

Foreign enrolment in the Netherlands reaches a record high in 2016/17

...rates among non-EU/EEA students are longer than among students within the region, likely indicating a mindset oriented toward immigration as well as study among non-EU/EEA students. An effective marketing...

2017 Agent Barometer survey links student and agent perceptions with destination attractiveness

...to the actions that institutions and schools can undertake to boost recruitment. Nearly all (92%) rated “quick response time to enquiries and applications” as the most important factor...

Specialised camps are raising the bar for junior programmes

...model. “We used to operate junior programmes only in summer and winter,” says marketing director Jimmy Battaglia, “but now we see high demand for underage students throughout the...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...

UK: Net migration questioned again as new data shows 97% of international students leave in time

...in the country’s net migration targets has also been contentious within the government, most recently in May of this year when it appeared that Prime Minister Theresa May may...

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