Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Irish study calls for expanded destination marketing and student supports

...Ireland.” Wanted: More destination marketing Institutional staff responding to the survey noted that Ireland’s national international education strategy – Investing in Global Relationships: Ireland’s International Education Strategy 2010–2015...

Jordan aims to further build its international enrolment

...of note, the ministry’s international education directorate has stepped up its marketing activity within the past year, with new marketing collateral, including expanded web content and video, and the...

Let them talk: The power of student reviews

...third-party sites. A screen capture from a Google search results page showing both the impact of review content on search ranking as well as a summary of review...

Report sets out strategies for building British share in international student markets

...negatively and loudly in global media and such reports cannot but help to contribute to perceptions of the UK as no longer welcoming.” The report advocates that a...

Four changes that are shaping the Chinese market

...been a marked increase in the number of students enrolled in countries across the OBOR trade routes over the last few years. #3. Multi-channel marketing Related data from...

New surveys highlight key elements of agent-educator relationships

...For additional background, please see: “When it comes to marketing and recruitment, start with relationships” “2017 Agent Barometer survey links student and agent perceptions with destination attractiveness” “Survey...

Australian ELICOS remains flat through mid-year

...strengthened in recent years. Updated figures compiled by the industry research consultancy StudentMarketing (and presented at the recent English Australia conference in Sydney) highlight that Australia has steadily...

3 ways to give your recruitment marketing a boost

We all know that innovation is crucial to a marketing plan that can change with the times, yet the idea can seem overwhelming when resources are already stretched...

What are you looking for?
Quick Links