Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Year in review: What we learned in 2018

...your own website Online continued to strengthen this year as an ever-more-important recruitment channel. But in the midst of learning the latest strategies for search marketing, online advertising,...

Five steps to a more active alumni programme

...their recruitment and branding efforts. In that, they’re quite right: alumni can add a powerful personal element to a marketing programme. Former students have first-hand knowledge of what...

Recruiting in the Internet age

...France. For additional background, please see: “The new rules of digital marketing” “Where the students are: Mobile, messaging, and apps” “Global study highlights a jump in online bookings...

Australia: Strong growth raises questions of risk management

...2016. Staffing costs rose by AUS$1.1 billion in 2017, and marketing and promotion expenses also increased. It’s not hard to imagine how much worse the situation would be...

Google launches new college search feature

...on this foundation by crowd-sourcing additional content – “suggest an edit” options abound for each content element in the search results – and by providing ready options for institutions to...

Irish study calls for expanded destination marketing and student supports

...Ireland.” Wanted: More destination marketing Institutional staff responding to the survey noted that Ireland’s national international education strategy – Investing in Global Relationships: Ireland’s International Education Strategy 2010–2015...

Jordan aims to further build its international enrolment

...of note, the ministry’s international education directorate has stepped up its marketing activity within the past year, with new marketing collateral, including expanded web content and video, and the...

Let them talk: The power of student reviews

...third-party sites. A screen capture from a Google search results page showing both the impact of review content on search ranking as well as a summary of review...

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