Market intelligence for international student recruitment from ICEF

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New surveys highlight key elements of agent-educator relationships

...For additional background, please see: “When it comes to marketing and recruitment, start with relationships” “2017 Agent Barometer survey links student and agent perceptions with destination attractiveness” “Survey...

Australian ELICOS remains flat through mid-year

...strengthened in recent years. Updated figures compiled by the industry research consultancy StudentMarketing (and presented at the recent English Australia conference in Sydney) highlight that Australia has steadily...

3 ways to give your recruitment marketing a boost

We all know that innovation is crucial to a marketing plan that can change with the times, yet the idea can seem overwhelming when resources are already stretched...

Global survey compares student decision factors across study destinations

...about, it needs to be prominent in the marketing mix. Many colleges, however, do not have the benefit of an internationally recognised ranking, due to factors such as...

Up and down the table: Growth trends across major international study destinations

...efforts through marketing campaigns, education fairs, and also through a new online portal promoting Russian education. For additional background, please see: “Measuring up: Global market share and national...

Global study highlights a jump in online bookings for under-30 travellers

...see: “Global tourism report highlights key travel trends” “Let them talk: The power of student reviews” “Destination marketing organisations adding new partnerships and resources for international student recruitment”...

New Zealand introduces international strategy and revamped agent recognition programme

...In return, the ENZRA programme will strengthen the value proposition for Recognised Agencies by providing them with increased support, training, local market intelligence and bespoke marketing collateral.” For...

Canadian language programmes hit double-digit growth

...for marketing and recruitment. A considerable impact The association estimates that direct spending by language students in Canada amounted to CDN$1.6 billion in export revenues in 2017 (US$1.2...

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