Market intelligence for international student recruitment from ICEF

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Canada takes another step toward a new international education strategy

...Second, in terms of international recruitment marketing the strategy will focus more on diversifying Canada’s international enrolment base. As a recent report in the Globe & Mail put...

Indonesian outbound continues to grow with emphasis on regional destinations

...of the experience, even from afar. Higher Education Marketing notes that “many institutions set up ‘family programmes’ which involve regular newsletters and events for Indonesian parents.” The dedicated...

China issues travel warning for Canada

...pause on marketing Even before the newly announced travel warnings, Canadian tourism agencies had taken steps to curtail their marketing in China in the wake of the furor...

What makes international students happy? Research shows the answer depends in part on country of origin

...student experience and drive successful recruitment and marketing strategies. For more information about how the International Student Barometer can support your institution’s international student recruitment and internationalisation strategy,...

Survey says that alumni networks have limited impact on job prospects

...marketing materials and campaigns. In this sense, by not working to enable a more active alumni network, institutions are effectively foregoing an important source of competitive advantage for...

IALC announces new agency recognition programme

...one year, and receive a logo for use on their website, exclusive marketing materials, a certificate of approval, and a listing on the IALC website. An application form...

The year in MOOCs: Increased revenue and more degrees

...shift, Class Central CEO Dhawal Shah says, “I remain hopeful that these new business models will act as a safeguard of free content, ensuring its continued availability for...

New Zealand announces plans to strengthen vocational sector

...development opportunities they provide. Throughout 2019, we will continue to support ITPs in market, providing global marketing campaigns, events, agent training, market intelligence, agent and media familiarisation tours,...

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