Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

China’s foreign enrolment growth flattened out in 2018

...Indeed, China’s recruitment marketing has been closely linked to its massive “One Belt, One Road” development and foreign investment framework. This multi-billion dollar programme is targeted to new...

The new rules of digital marketing

...or other student content). Keep your eye on your own website Despite all the emphasis on search marketing, social media, and other digital channels, the institutional website remains...

Stockholm reporting continued growth in international student numbers

...senders, including Finland and Germany, are enrolled at Stockholm University. Focused marketing In commenting on the growing enrolment over the last three years, the report says, “Underlying this...

Slower growth and more intense competition in global ELT market

...presentation at ICEF Berlin, Maria Cervenanova presented the latest global trends as compiled by StudentMarketing. Ms Cervenanova is a senior research manager with the Vienna-based global market intelligence...

Engaging with international schools as a distinct recruitment channel

...and easy information on visa applications and how to apply (almost 60% said this could be improved); More detailed information about course content and more case studies about...

Canada takes another step toward a new international education strategy

...Second, in terms of international recruitment marketing the strategy will focus more on diversifying Canada’s international enrolment base. As a recent report in the Globe & Mail put...

Indonesian outbound continues to grow with emphasis on regional destinations

...of the experience, even from afar. Higher Education Marketing notes that “many institutions set up ‘family programmes’ which involve regular newsletters and events for Indonesian parents.” The dedicated...

China issues travel warning for Canada

...pause on marketing Even before the newly announced travel warnings, Canadian tourism agencies had taken steps to curtail their marketing in China in the wake of the furor...

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