...Indeed, China’s recruitment marketing has been closely linked to its massive “One Belt, One Road” development and foreign investment framework. This multi-billion dollar programme is targeted to new...
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...or other student content). Keep your eye on your own website Despite all the emphasis on search marketing, social media, and other digital channels, the institutional website remains...
...senders, including Finland and Germany, are enrolled at Stockholm University. Focused marketing In commenting on the growing enrolment over the last three years, the report says, “Underlying this...
...presentation at ICEF Berlin, Maria Cervenanova presented the latest global trends as compiled by StudentMarketing. Ms Cervenanova is a senior research manager with the Vienna-based global market intelligence...
...and easy information on visa applications and how to apply (almost 60% said this could be improved); More detailed information about course content and more case studies about...
...Second, in terms of international recruitment marketing the strategy will focus more on diversifying Canada’s international enrolment base. As a recent report in the Globe & Mail put...
...of the experience, even from afar. Higher Education Marketing notes that “many institutions set up ‘family programmes’ which involve regular newsletters and events for Indonesian parents.” The dedicated...
...pause on marketing Even before the newly announced travel warnings, Canadian tourism agencies had taken steps to curtail their marketing in China in the wake of the furor...