Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Chinese students are valued in the US, says US Assistant Secretary of State

...content that exaggerates the dangers of living and studying in the United States.” In context It is important to note the context in which Ms Royce was delivering...

How and when international students use school websites and social media in planning for study abroad

...(33%). Fewer than three in ten students mentioned sources like discussions with university staff (28%), family and friends (27%), and university brochures/prospectuses (26%). Consider parents in marketing While...

Emotion-based branding strategy connects feelings to actions

Let’s say you have a fantastic wordmark. Expertly designed marketing collateral. Website navigation that’s intuitive and clever. Your brand is in good shape then, right?  Not necessarily, according...

South Korea reporting big gains in foreign enrolment

...reports total international enrolment of 160,165 as of 1 April 2019. This record-high enrolment reflects the continuing expansion of recruitment marketing by South Korean institutions in recent years...

Ireland moves to online visa renewals for Dublin-based students

...over five years” “Ireland: ELT student numbers down but weeks reach a record high” “Irish study calls for expanded destination marketing and student supports” “Ireland to create new...

Economic impact of foreign students in Spain estimated at €2.2 billion

...government, everything from visas to marketing support for exporters, is important…The sector would greatly benefit from: greater institutional funds and support, coordinated marketing efforts for all four clusters...

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

...decision process. If that sounds like the start of an argument for working even harder or trying to stretch your limited marketing resources even further, it isn’t. But...

Survey shows study abroad decision process is changing, with more factors at play

...28% less likely to be interested in the reputation of a programme and 21% less motivated by a programme’s content than current students. Instead, they were much more...

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