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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Vietnam remains a key growth market in Southeast Asia

...a marketing gimmick preying on many rich parents looking to buy bragging rights or because their kids are not competitive enough in the local schools. These international schools...

Survey finds students are becoming more comfortable and satisfied with online learning

...imaginable” responses). The most common elements of students’ online learning environment were: Recordings of live sessions (76%) Recorded/pre-recorded content and resources (70%) An online assessment/testing platform (60%) Live...

Part 2: Facebook is changing: Are you changing with it?

...of engaging current fans, extending reach to new fans and prospective students, and providing content that enhances the institutional brand. For photo updates… Do add a little text...

Managing negative feedback on social media

...bad: engage with and reward your social media users for their interest in your brand using everything at hand, from community-only perks, coupons, and discounts to high quality...

Survey finds university leaders maintaining a strong focus on international student recruitment

...not always adequate Despite leaders’ contention that internationalisation is central to their university’s agenda, fewer agreed that the mission is well supported at senior levels of administration and...

Study measures quality of universities’ response to international enquiries

...engage students with ‘value-add’ content or explain the benefits of studying there,” says the report. Some of this could be addressed in follow-up contacts after the original institutional...

Demand for study abroad shifting as education reforms take hold in Hong Kong

...required to complete secondary school and an overall curriculum content shift, has created a current climate of stress and confusion for students and their families – Dr Wong...

Report sets out recovery framework for New Zealand schools

...in the country’s K-12 schools will require a greater emphasis on digital marketing and sectoral collaboration; Not all schools are in a position to continue recruiting international students...

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