Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

ELT sector in the UK stable in summer 2019

...affecting their marketing and enrolments, especially given their heavy reliance on EU markets at the moment. Diversifying outside of these markets is crucial – both because of Brexit and...

More than 750,000 Indian students abroad in 2018

...Indian students, but also that recruiting institutions plan additional and ongoing marketing initiatives to build their profile with Indian students and families. “Just going and attending a fair...

New horizons: Selecting new markets and welcoming students from them

...take on a life of its own, with students’ voices and comments often just as helpful (and authentic) as anything your marketing team could say. The Facebook profile...

The link between employment outcomes and recruiting

...they pore over school websites and marketing collateral for evidence that the overall student experience: Includes meaningful linkages with industry and/or professional groups; Incorporates work experience projects and...

Canada: New international education strategy focuses on diversification and outbound mobility

...emphasising diversification in the enrolment base. Part of the budget – CDN$24.1 million over five years and CDN$5.4 million ongoing – is directed to a new digital marketing...

Chinese students are valued in the US, says US Assistant Secretary of State

...content that exaggerates the dangers of living and studying in the United States.” In context It is important to note the context in which Ms Royce was delivering...

How and when international students use school websites and social media in planning for study abroad

...(33%). Fewer than three in ten students mentioned sources like discussions with university staff (28%), family and friends (27%), and university brochures/prospectuses (26%). Consider parents in marketing While...

Emotion-based branding strategy connects feelings to actions

Let’s say you have a fantastic wordmark. Expertly designed marketing collateral. Website navigation that’s intuitive and clever. Your brand is in good shape then, right?  Not necessarily, according...

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