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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New Zealand aims to double value of education exports by 2027

...and marketing. This is where the future lies.” ENZ Manager Innovation and Growth Tim Brown explained that the branding and marketing programme will now enter a new pilot...

How to connect with today’s youth: Part 2

...InSites Consulting, a global ‘new generation’ research agency that explores various aspects of branding, marketing and advertising to kids, teens and young adults. Insites’ latest research “How to...

How Estonia established its international education brand

...to strengthen international marketing and recruitment”, Mr Loonurm explained that the number of international degree students in Estonia has more than doubled from around 900 in 2008/09 to...

How accommodation features and amenities affect student decision making

...PBSAs offering selected amenities in 15 European cities. Source: StudentMarketing Easing parents’ fears Crucially, only half of PBSAs surveyed by StudentMarketing (51% to be precise) provided access control...

How can institutions improve international student conversions from admission to enrolment?

...the EAIE 2023 annual conference in Rotterdam this week, panelists Cornelius den Hartog, co-founder of the student social platform Goin’; Mats Engblom, marketing specialist at the University of...

Market Snapshot: Cyprus

...travel agents, journalists and tourism professionals from targeted markets, while we have widely distributed our collateral material and invested in digital marketing… With regards to marketing, our focus...

Strong recovery of Irish ELT in 2022 means that student weeks have now topped pre-pandemic volumes

Ireland’s English Language Teaching (ELT) sector is reporting very strong numbers for 2022. The latest data from peak body Marketing English in Ireland (MEI) reveals that student weeks...

International enrolment recovery underway in Australia, Canada, the UK, and the US

...Australia’s International Marketing Strategy 2021–2030 includes a couple of fascinating comparison graphics illustrating the extent to which the top four destinations were diversified across student markets in 2020....

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