...marketing investment associated with reaching prospects for online graduate degrees, for example, is extremely high, especially regarding the fees paid to OPMs. An analysis by Eduventures Research, a...
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...background, please see: “What makes international students happy? Research shows the answer depends in part on country of origin” “Irish study calls for expanded destination marketing and student...
...(half the world’s population now has access), it is becoming more difficult to reach target audiences as privacy concerns grow and as customer acquisition costs – the marketing...
...focuses and concerns than students when it comes to researching where to study. That it would be a mistake to not include a targeted marketing strategy aimed at...
...Employability Rankings and Times Higher Education’s Global University Employability Rankings, and they pore over school websites and marketing collateral for evidence that the overall student experience: Includes meaningful...
...Reduces confusion: Sending a student to a far-off land and institution involves enough logistical hassles without website content and/or navigation adding to any confusion. This kind of confusion...
...of demand for study abroad. There are clear implications in this for recruiters, not the least of which is a distinct focus in recruitment marketing on employment outcomes...
...Source: ICEF i-graduate Agent Barometer Most effective marketing strategies Agents say that the most effective promotional initiatives institutions can take are to go to education exhibitions in source...