Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Internet trends report highlights online learning and visual marketing

...(half the world’s population now has access), it is becoming more difficult to reach target audiences as privacy concerns grow and as customer acquisition costs – the marketing...

Comparing parent and student perceptions of leading study destinations

...focuses and concerns than students when it comes to researching where to study. That it would be a mistake to not include a targeted marketing strategy aimed at...

The “60-year curriculum” and the elevation of career services

...Employability Rankings and Times Higher Education’s Global University Employability Rankings, and they pore over school websites and marketing collateral for evidence that the overall student experience: Includes meaningful...

The business case for immediate response: benefits of and strategies for live chat

...Reduces confusion: Sending a student to a far-off land and institution involves enough logistical hassles without website content and/or navigation adding to any confusion. This kind of confusion...

Year in review: What we learned in 2019

...of demand for study abroad. There are clear implications in this for recruiters, not the least of which is a distinct focus in recruitment marketing on employment outcomes...

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

...Source: ICEF i-graduate Agent Barometer Most effective marketing strategies Agents say that the most effective promotional initiatives institutions can take are to go to education exhibitions in source...

Affordability a top concern for South American and Mexican students

...educators with recruiting and marketing in specific regions). The report is based on survey responses gathered over June and July this year from more than 12,000 respondents in...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...

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