Let’s say you have a fantastic wordmark. Expertly designed marketing collateral. Website navigation that’s intuitive and clever. Your brand is in good shape then, right? Not necessarily, according...
Search results for: "content marketing"
...marked by an increasing emphasis on national or regional strategies for international education. Such initiatives can be a trigger for investment in recruitment marketing and student services, and...
...marketing supports for agents Interestingly, and particularly given an increasing emphasis on online channels in international recruitment, agents continue to place a premium on effective print materials for...
...on their decisions may not be anymore. Being close to home, for example, might have become more important. All this is not lost on the marketing and admissions...
...for both undergraduate and postgraduate programmes Agent preferences and student concerns Agents continue to prioritise quick response times to inquiries and applications as the most important marketing tactic...
...and delivering superior results for Educational Testing Service.” – Barbara Keesler, Media Buyer: Strategy, Marketing & Growth, Educational Testing Service, USA “Thanks again for the online banner –...
...emerging marketing strategies in global travel. We present a special two-part series on the use of technology in travel marketing – please see part one below and then...
...(33%). Fewer than three in ten students mentioned sources like discussions with university staff (28%), family and friends (27%), and university brochures/prospectuses (26%). Consider parents in marketing While...