Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Coronavirus update: Economic and mobility impacts will depend on how long the outbreak persists

...of economic fallout from the pandemic; Disruption in marketing and recruitment activity on the part of agents and foreign educators because of the outbreak. We could reasonably expect...

The peer-to-peer effect in international student recruitment

...please visit: “Let them talk: the power of student reviews” “Five steps to a more active alumni programme” “Student testimonials are an untapped source of competitive advantage in...

Google is building a super app that aims to integrate search and booking

...many of its new services.” Potential application for student recruitment: Discounting offers targeted at students. “August 2019: Google’s tour and activity pilot called ‘Touring Bird’ that consolidated content...

The new student recruitment landscape in Saudi Arabia

...recently in conversation with Arwa Due-Gundersen. Ms Due-Gundersen is based in the UK and for the past two years has been a marketing manager, with a focus on...

Stealth applicants and the role of the institutional website

...pre-application become less common, most universities we speak with are struggling to accurately trace the full impact of their marketing on actual enrolments. Through this study and the...

The opportunity of student comments on Instagram

...trends report highlights online learning and visual marketing” “Five ways to freshen up your online marketing” “The new rules of digital marketing” “Where the students are: mobile, messaging,...

Slower growth in new MOOC degrees but online learning is alive and well

...marketing investment associated with reaching prospects for online graduate degrees, for example, is extremely high, especially regarding the fees paid to OPMs. An analysis by Eduventures Research, a...

Strong support services help to drive recommendations from international students

...background, please see: “What makes international students happy? Research shows the answer depends in part on country of origin” “Irish study calls for expanded destination marketing and student...

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