Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Testing update for April 2020: TOEFL, GRE, IELTS, Pearson

...testing solutions are identical in content, format, on-screen experience, scoring and pricing as the TOEFL iBT test and GRE General Test taken at a test centre. Every test...

Introducing the ICEF Podcast

The ICEF Exchange Podcast, launched today and we are very excited to share the first episode with you. Like ICEF Monitor, ICEF Exchange is focused on sharing ideas,...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

US: COVID-19 impacts include campus closures and recruiting challenges

...reason, many colleges are working hard on their remote recruitment strategies, including providing more online content about their schools and programmes, hosting webcasts, and working with agents and...

Tracking student intent for study abroad through April

...we see this as a good sign,” says QS Marketing Director Paul Raybould, “in that the appetite for international study is still very much there despite the current...

Language training moves online as COVID-19 forces suspension of face-to-face programmes

...centres were included in that directive. Peak body Marketing English in Ireland advises that all of its member schools duly suspended in-person classes as of that date until...

Survey measures the expected impacts of COVID-19 across education sectors and regions

...and programmes; agents provide their perspective” “COVID-19 triggers cancellations and delays but most students intend to follow through on study plans” “Internet trends report highlights online learning and...

Instagram’s profound effect on travel destination choice

...more, website articles on the subject, and this fact alone testifies to enormous power of images (often selfies) and Instagram in marketing today. At the time of this...

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