Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Language training moves online as COVID-19 forces suspension of face-to-face programmes

...centres were included in that directive. Peak body Marketing English in Ireland advises that all of its member schools duly suspended in-person classes as of that date until...

Survey measures the expected impacts of COVID-19 across education sectors and regions

...and programmes; agents provide their perspective” “COVID-19 triggers cancellations and delays but most students intend to follow through on study plans” “Internet trends report highlights online learning and...

Instagram’s profound effect on travel destination choice

...more, website articles on the subject, and this fact alone testifies to enormous power of images (often selfies) and Instagram in marketing today. At the time of this...

Coronavirus update: Economic and mobility impacts will depend on how long the outbreak persists

...of economic fallout from the pandemic; Disruption in marketing and recruitment activity on the part of agents and foreign educators because of the outbreak. We could reasonably expect...

The peer-to-peer effect in international student recruitment

...please visit: “Let them talk: the power of student reviews” “Five steps to a more active alumni programme” “Student testimonials are an untapped source of competitive advantage in...

Google is building a super app that aims to integrate search and booking

...many of its new services.” Potential application for student recruitment: Discounting offers targeted at students. “August 2019: Google’s tour and activity pilot called ‘Touring Bird’ that consolidated content...

The new student recruitment landscape in Saudi Arabia

...recently in conversation with Arwa Due-Gundersen. Ms Due-Gundersen is based in the UK and for the past two years has been a marketing manager, with a focus on...

Stealth applicants and the role of the institutional website

...pre-application become less common, most universities we speak with are struggling to accurately trace the full impact of their marketing on actual enrolments. Through this study and the...

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