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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Market snapshot: The international student market in Türkiye

...Still, many Turkish families remain unsatisfied with the quality of secondary education and there is strong demand for K-12 options abroad. The US Trade Department notes that, “Through...

Mystery shopping experiment on social media: Is there anybody out there?

...students communicate with their peers. This is especially true for international students, as communication barriers are lowered significantly with text and social media messaging. Higher education marketing has...

Does your recruiting include transfer students?

...lack transparency and the perceived complexity of transferring evidently prevents many students from attempting this path,” notes an excellent, related post on the Higher Education Marketing blog. “Many...

Five winning ways to reach students

...right. 1. Jump past the limits of educational marketing and be bold! Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and...

Recruiting from Indonesia in a context of increased competition

...(51%), and especially South Korea (94%). The Indonesian government is aware that it needs many more skilled workers and university graduates. Higher Education Marketing observes that degree holders...

New Irish strategy sets ambitious goals for 2020

...sets out a much more integrated marketing approach that links ELT and post-secondary education more strongly via a coordinated approach to international recruitment. “The consultation process in the...

New survey reinforces career goals a primary motivation for study abroad

...student marketing is increasingly inadvisable. Instead, collecting data on students to inform marketing and to remain connected with what students want – from initial interest to graduation and...

LinkedIn instantly gets more relevant with launch of University Pages

...excellent slideshow to help you do just that: 20 Tips to Amplify Your Brand on LinkedIn from LinkedIn for Small Business Jessica Winters, owner of jLink Marketing and...

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