Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Best practices in crisis communications during COVID-19

...post content about the university on their social media channels. Jason Cook, vice president of marketing and communications and chief marketing officer at the university, explained the function...

ICEF Podcast: Financial solutions for international students

...head of international education proposition at HSBC, and Adam Cross, director of marketing for Future Finance. This episode is brought to you in partnership with HSBC. You can...

UK ELT aims to recover to 2019 enrolment levels by end of 2022

...events. The strategy intends to make heavy use of digital channels as well, and also to expand cross-sectoral marketing efforts in partnership with the British Council, the Education...

International education begins to look ahead to a greener future

...student decision-making.” For additional background, please see: “The millennial shift to simple, authentic, and inspiring“ “Everybody’s doing it: social proof and recruitment marketing“ “Rio+20: How sustainable is your...

Measuring COVID-19’s impact on education agents

...to students and parents. Interestingly, 34% reported increased marketing spending this year with another 28% indicating that their 2020 spending was consistent compared to 2019 (and 37% reporting...

Early lessons from the pandemic: New products and the power of partnerships

...component (e.g., wine and gastronomy tours in France as part of a programme) and might be ideally positioned to switch to an online extension of their content as...

World travel outlook: International arrivals down 65% but a strong recovery could happen in 2021

...borders and students may soon be allowed to return” “Early lessons from the pandemic: New products and the power of partnerships” “Recruitment reset for 2020/21: Focus on content...

Tracking reported and projected higher education enrolment through September

...reset for 2020/21: Focus on content and agents” “Early lessons from the pandemic: New products and the power of partnerships” “Looking ahead: Scenario planning and recovery forecasts for...

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