Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New report describes shifting Nigerian demand for study abroad

...highest numbers of Nigerian students because they “attract more Nigerian applicants by combining scholarships with effective marketing, tailored course offerings, and competitive fees.” Affordability is a major draw...

Spanish universities detail pandemic impacts and strategies for 2020/21

...“Economic impact of foreign students in Spain estimated at 2.2 billion euros” “Changing tactics: How destination marketing organisations are adapting during the pandemic” “The market for language studies...

Ireland’s ELT associations announce merger

Ireland’s two national associations of English language schools, Marketing English in Ireland (MEI) and the Independent Language Schools Group (ILSG), have announced a merger. Pending further strategic planning...

Indian outbound student market poised to bounce back in 2021

...are new countries that are emerging…Malaysia has emerged very strongly in the last couple of years. Ireland has been growing very fast. I would say the marketing spend...

ICEF Podcast: The impact of micro-credentials on international education

...special guests Justin Cooke, the chief content and partnerships officer at FutureLearn, and Dr. Sean Gallagher, the founder of the Center for the Future of Higher Education and...

Best practices in crisis communications during COVID-19

...post content about the university on their social media channels. Jason Cook, vice president of marketing and communications and chief marketing officer at the university, explained the function...

ICEF Podcast: Financial solutions for international students

...head of international education proposition at HSBC, and Adam Cross, director of marketing for Future Finance. This episode is brought to you in partnership with HSBC. You can...

UK ELT aims to recover to 2019 enrolment levels by end of 2022

...events. The strategy intends to make heavy use of digital channels as well, and also to expand cross-sectoral marketing efforts in partnership with the British Council, the Education...

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