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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Move Over Google: Social media is also a search engine

...show them more of that kind of content because that’s the way the TikTok algorithm works. Interviewed in the New York Times, Pennsylvania-based Jayla Johnson, 22, said, “[TikTok]...

Part 1: Keyword research: Matching intent with results

...ever increasing role in the decision making. Students are online searching and consuming content in all forms when they are deciding whether or not to go to university...

Why the viral video app TikTok needs to be part of your recruitment strategy this year

...of up to 60 seconds. Brands everywhere are just starting to figure out how to use the app effectively in their marketing efforts, and institutions, schools, and destination...

Beyond forecasting: how to use scenario planning to map the future

...envisage alternative future terrains, they can craft more flexible marketing strategies today. What is scenario planning? Planning for the future? Of course you are. We all are. But...

Beyond Facebook: Engaging with regional and local social networks

...photo sharing How higher education uses social media Social media as a marketing tool – who does it best? New ways of marketing education with Twitter, Google+ and...

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” — Amy Rogers, UK...

Slower growth and more intense competition in global ELT market

...presentation at ICEF Berlin, Maria Cervenanova presented the latest global trends as compiled by StudentMarketing. Ms Cervenanova is a senior research manager with the Vienna-based global market intelligence...

Mastering the Russian market: common mistakes and practical advice

...good marketing practices When marketing in Russia, AREA cautions new entrants to avoid some of these common mistakes: Slow replies to agent or student enquiries Not learning or...

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