Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Latin American institutions increasingly prepared to compete for international students

...that at the 2022 NAFSA conference, “Dr Rodrigo Cintra, chief international officer of Escola Superior de Propaganda e Marketing (ESPM or Higher School of Advertising and Marketing) in...

China: The opportunity remains

...your international marketing team. With all your digital marketing, ask agents for their feedback. They know better than anyone what their students are influenced by and what does...

International enrolment recovery underway in Australia, Canada, the UK, and the US

...Australia’s International Marketing Strategy 2021–2030 includes a couple of fascinating comparison graphics illustrating the extent to which the top four destinations were diversified across student markets in 2020....

Turkish demand for study abroad remains strong despite economic crisis

...students qualified for university admission in 2018, but only about one in four (just over 471,000) found a place with a university in Turkey.” Destination trends and marketing...

Survey finds international students more focused on the future, and careers in particular

...in recruiting overseas. For additional background, please see: “The link between employment outcomes and recruiting” “Visually led: The growing power of image-first design in international student marketing” “How...

ALTO’s best practice guidelines offer educators and agents a framework for effective partnerships

...discounting, marketing contributions, bonuses, causes and processes to terminate the agreement, and more. Agreements between agents and students: ALTO recommends that agents sign a written agreement with every...

China: Could lockdown fatigue influence outbound student mobility?

...digital marketing in China during this period, including allocating “some resources to digital marketing on Chinese search and social media platforms. The students and parents will certainly be...

Tracking the growing appeal of European study destinations

...600,000-student target“ “Germany: International enrolments for winter 2022 ‘much better than expected’“ “France launches new student marketing campaign“ “Economic impact of foreign students in Spain estimated at €2.2...

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