Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Continuing visa delays putting Canada’s competitiveness at risk

...of marketing themselves virtually and having students enrol online,” he said. “That’s the 90% that they need to do. And then if we can’t get [the students] onto...

What role can agents play in diversifying foreign enrolment across a wider range of fields of study?

...option for their children. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?“ “Agents indicate significant international student interest in working...

Campus tours from a distance: Best practices in virtual open houses for international students

...virtual event experts and present top insights here for you to consider. Virtual open houses should complement your marketing If a student has signed up for your virtual...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

Are you paying enough attention to parents in your recruitment marketing?

...strikes a respectful and sincere tone, relegating marketing speak to the background and instead sharing knowledge. Source: Higher Education Marketing Social media is another channel to investigate, and...

Latin American institutions increasingly prepared to compete for international students

...that at the 2022 NAFSA conference, “Dr Rodrigo Cintra, chief international officer of Escola Superior de Propaganda e Marketing (ESPM or Higher School of Advertising and Marketing) in...

China: The opportunity remains

...your international marketing team. With all your digital marketing, ask agents for their feedback. They know better than anyone what their students are influenced by and what does...

International enrolment recovery underway in Australia, Canada, the UK, and the US

...Australia’s International Marketing Strategy 2021–2030 includes a couple of fascinating comparison graphics illustrating the extent to which the top four destinations were diversified across student markets in 2020....

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