Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in higher education marketing...
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The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...
...managerial and marketing experience in luxury hotels, resorts, and tour operators in the Middle East and Switzerland. Currently, Mr Attalla is a Regional Marketing Director at Benedict International...
...third-party sites. A screen capture from a Google search results page showing both the impact of review content on search ranking as well as a summary of review...
...reality really has the ‘wow factor’ when experienced through a dedicated VR headset, but the content created can and should resonate on every channel,” says Ross Holmes, who...
Digital marketing provider TERMINALFOUR released the results of its Higher Education Digital Marketing & Web Survey (2017) in the fall. The annual survey, of which this was the fourth...
...Marketing makes a great point by contrasting an illustrative example of how a university could evolve its student persona marketing as a result of COVID. As you can...
...list of benefits, saying technology enables them to reinforce and expand on content (74%), to motivate students to learn (74%), and to respond to a variety of learning...