Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Survey: More students are beginning research for study abroad within six months before applying

...scholarships and funding was the most-desired content students are looking to receive from universities (40%), followed by visa and immigration information (12%), and then by cost of living...

Three-quarters of international students in Germany say the country was their first choice

...choice of German institution were: Specific course content (58%) Good reputation (53%) Freedom from tuition fees (52%) Availability of English-language study programmes (48%) A strong majority (82%) said...

Environmental sustainability as a competitive advantage in international student recruitment

...explains: “Market segmentation is a marketing term that refers to aggregating prospective buyer into groups with common needs who respond similarly to a marketing action. It enables companies...

Hong Kong poised to double intake of foreign students

...million) investment in a two-year marketing campaign designed to attract students from a wider variety of countries targeted in China’s massive Belt and Road Initiative, including Saudi Arabia...

Special report: Chinese students are turning to Asian destinations in greater numbers

...intelligence and strategic marketing firm, told Time Magazine in February 2023 that, “Chinese tourists are incredibly risk averse. They don’t want to be near anything that puts their...

UK ELT: Student numbers and weeks up in 2022 but still below pre-pandemic levels

...the government, and their targeted marketing efforts in prospective target markets.”   Jodie Gray, chief executive of English UK, notes that changes to the UK’s immigration system since...

ICEF Podcast: The vital role of education agencies in study destination promotion

...trends shaping study mobility in Africa. The episode features a special discussion on the role that agents play in destination marketing. It was recorded live at the recent...

UK ELT sector calls for government action to ease post-Brexit impacts

...should be joined by ambitious targets for all parts of the UK’s international education system, including ELT. “Support our international UK ELT marketing efforts.” This is a call...

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