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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Five predictions for the future of higher ed marketing

Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in higher education marketing...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...

The art of listening: Better results start with understanding your customer

...managerial and marketing experience in luxury hotels, resorts, and tour operators in the Middle East and Switzerland. Currently, Mr Attalla is a Regional Marketing Director at Benedict International...

Let them talk: The power of student reviews

...third-party sites. A screen capture from a Google search results page showing both the impact of review content on search ranking as well as a summary of review...

Virtual campus tours take on new importance during travel restrictions

...reality really has the ‘wow factor’ when experienced through a dedicated VR headset, but the content created can and should resonate on every channel,” says Ross Holmes, who...

Survey: Student recruitment the main driver for institutional web strategy

Digital marketing provider TERMINALFOUR released the results of its Higher Education Digital Marketing & Web Survey (2017) in the fall. The annual survey, of which this was the fourth...

International student recruitment and online communications in the age of COVID

...Marketing makes a great point by contrasting an illustrative example of how a university could evolve its student persona marketing as a result of COVID. As you can...

Integrating digital technologies at the K-12 level

...list of benefits, saying technology enables them to reinforce and expand on content (74%), to motivate students to learn (74%), and to respond to a variety of learning...

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