...choice of German institution were: Specific course content (58%) Good reputation (53%) Freedom from tuition fees (52%) Availability of English-language study programmes (48%) A strong majority (82%) said...
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...explains: “Market segmentation is a marketing term that refers to aggregating prospective buyer into groups with common needs who respond similarly to a marketing action. It enables companies...
...million) investment in a two-year marketing campaign designed to attract students from a wider variety of countries targeted in China’s massive Belt and Road Initiative, including Saudi Arabia...
...intelligence and strategic marketing firm, told Time Magazine in February 2023 that, “Chinese tourists are incredibly risk averse. They don’t want to be near anything that puts their...
...the government, and their targeted marketing efforts in prospective target markets.” Jodie Gray, chief executive of English UK, notes that changes to the UK’s immigration system since...
...trends shaping study mobility in Africa. The episode features a special discussion on the role that agents play in destination marketing. It was recorded live at the recent...
...should be joined by ambitious targets for all parts of the UK’s international education system, including ELT. “Support our international UK ELT marketing efforts.” This is a call...
...in the region.” In 2022, Austrade launched a Study Australia Experience website aimed at the Latin American market, with content translated into Spanish and Portuguese. The overarching goal...