Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...
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Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
...of Ogilvy’s “4 E’s” – a new marketing framework the agency has been championing since 2009. This framework considers that the traditional marketing mix of Product, Price, Place,...
...17% from Windows phones. “QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help...
...group and social networking is the number one activity. Clearly all the traditional methods of marketing to this group are still important but social media can provide an...
...now expect from mobile marketing, while Part 2 looks at the ways educators can integrate mobile strategies into their overall marketing plans. Make it easy Since Day 1...
...– and the answer can end up being a long list. But in the struggle to cover all bases in marketing and branding – all channels, all techniques,...
...decision process. If that sounds like the start of an argument for working even harder or trying to stretch your limited marketing resources even further, it isn’t. But...