Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

ICEF Podcast: Bridging the skills gap: Preparing international students for their future careers

...that are most in demand by employers – with featured guests Scott Cederbaum, Head of Degree Marketing for Coursera and Andy Hockley, the Academic Director at Bell Teacher...

Strong recovery of Irish ELT in 2022 means that student weeks have now topped pre-pandemic volumes

Ireland’s English Language Teaching (ELT) sector is reporting very strong numbers for 2022. The latest data from peak body Marketing English in Ireland (MEI) reveals that student weeks...

Kenya’s demographic boom will have profound impacts on economy and education

...advantage of the thriving digital space in Kenya by investing in content creation to attract Kenyan students. Virtual school tours, student life, and educational benefits are some of...

Survey: More students are beginning research for study abroad within six months before applying

...scholarships and funding was the most-desired content students are looking to receive from universities (40%), followed by visa and immigration information (12%), and then by cost of living...

Three-quarters of international students in Germany say the country was their first choice

...choice of German institution were: Specific course content (58%) Good reputation (53%) Freedom from tuition fees (52%) Availability of English-language study programmes (48%) A strong majority (82%) said...

Environmental sustainability as a competitive advantage in international student recruitment

...explains: “Market segmentation is a marketing term that refers to aggregating prospective buyer into groups with common needs who respond similarly to a marketing action. It enables companies...

Hong Kong poised to double intake of foreign students

...million) investment in a two-year marketing campaign designed to attract students from a wider variety of countries targeted in China’s massive Belt and Road Initiative, including Saudi Arabia...

Special report: Chinese students are turning to Asian destinations in greater numbers

...intelligence and strategic marketing firm, told Time Magazine in February 2023 that, “Chinese tourists are incredibly risk averse. They don’t want to be near anything that puts their...

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