The following is a guest post contributed by Guus Goorts, a Netherlands-based education marketing coach who helps universities and schools improve student recruitment through audits, training and coaching....
Search results for: "content marketing"
...Allows for precise targeting of the students who are the best suited for programmes, campus, admission requirements, and visa settings. Rather than a marketing channel, this approach –...
...recruitment, driving stronger student engagement and faster conversions, and saving countless hours otherwise lost to manual fixes. 24/7 support Guus Goorts, higher education marketing consultant and author (the...
...According to marketing guru Seth Godin, a brand is “a promise and a shorthand for the expectations, memories, stories, and relationships a consumer has with a product, service,...
There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions around the world. If you work in education marketing and...
...data: Optimise content for AI models, not just humans. Clear, structured programme descriptions, updated entry requirements and unambiguous tuition details improve how LLMs summarise your institution. Test how...
...the continued relevance of a multi-channel marketing and recruitment strategy that prioritises (1) the content and design of institutional website and (2) supporting agents with accurate, real-time information...
...edition of ICEF Berlin, with featured interviews with a series of expert guests: Andrew Mangion, Executive Chairman and CEO at EC English Language Centres; Philippe Taza, CEO of...