Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

What is holding back brand strategy in higher education marketing?

There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions around the world. If you work in education marketing and...

Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies

...the continued relevance of a multi-channel marketing and recruitment strategy that prioritises (1) the content and design of institutional website and (2) supporting agents with accurate, real-time information...

Students are switching to AI for search. Are you ready?

...presence.” Part of the solution, Everspring adds, is to “audit your content for AI visibility. Identify where you’re losing ground to AI Overviews and restructure content to be...

Mystery shopping study finds broad improvement in student enquiry handling this year

...similar proportion (84%) say that they use marketing automation tools as well. Edified adds that while the use of such tools is widespread, it is “at varying levels...

How the UK’s Agent Quality Framework will shape the future of agent training

...engagement and reward top performers. Real-time monitoring: Host your content on a scalable digital platform such as Train Your Agents or your Learning Management System (LMS) to automate...

Global student satisfaction survey highlights growing attention to career services

...challenges to feel prepared for their careers. Leverage faculty research connections. Ensure professors actively engaged in current research translate contemporary industry challenges into classroom content. This makes education...

New practical training options to keep pace with the explosive growth in e-commerce and digital marketing 

...6 billion Internet users worldwide, and digital marketers will be working hard to reach them, especially in fields like search optimisation, content marketing, social media marketing, data analysis,...

The four key trends that will shape international student mobility for the next decade

...gain a greater share of the international student market: in the form of expanded marketing activity, in policy alignment that smooths visa processing and opens up new work...

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