Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Five key steps to driving ROI from your student ambassador programme

...According to marketing guru Seth Godin, a brand is “a promise and a shorthand for the expectations, memories, stories, and relationships a consumer has with a product, service,...

What is holding back brand strategy in higher education marketing?

There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions around the world. If you work in education marketing and...

Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies

...the continued relevance of a multi-channel marketing and recruitment strategy that prioritises (1) the content and design of institutional website and (2) supporting agents with accurate, real-time information...

ICEF Podcast: Live from ICEF Berlin 2025

...edition of ICEF Berlin, with featured interviews with a series of expert guests: Andrew Mangion, Executive Chairman and CEO at EC English Language Centres; Philippe Taza, CEO of...

Students are switching to AI for search. Are you ready?

...presence.” Part of the solution, Everspring adds, is to “audit your content for AI visibility. Identify where you’re losing ground to AI Overviews and restructure content to be...

Mystery shopping study finds broad improvement in student enquiry handling this year

...similar proportion (84%) say that they use marketing automation tools as well. Edified adds that while the use of such tools is widespread, it is “at varying levels...

Is your institution doing enough to boost career outcomes for students?

...finance, marketing, consulting, or data, they receive expert support tailored to the demands of their chosen field. This ensures precise alignment between academic preparation and market needs. The...

How the UK’s Agent Quality Framework will shape the future of agent training

...engagement and reward top performers. Real-time monitoring: Host your content on a scalable digital platform such as Train Your Agents or your Learning Management System (LMS) to automate...

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