...recruitment, driving stronger student engagement and faster conversions, and saving countless hours otherwise lost to manual fixes. 24/7 support Guus Goorts, higher education marketing consultant and author (the...
Search results for: "content marketing"
...According to marketing guru Seth Godin, a brand is “a promise and a shorthand for the expectations, memories, stories, and relationships a consumer has with a product, service,...
There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions around the world. If you work in education marketing and...
...the continued relevance of a multi-channel marketing and recruitment strategy that prioritises (1) the content and design of institutional website and (2) supporting agents with accurate, real-time information...
...edition of ICEF Berlin, with featured interviews with a series of expert guests: Andrew Mangion, Executive Chairman and CEO at EC English Language Centres; Philippe Taza, CEO of...
...presence.” Part of the solution, Everspring adds, is to “audit your content for AI visibility. Identify where you’re losing ground to AI Overviews and restructure content to be...
...similar proportion (84%) say that they use marketing automation tools as well. Edified adds that while the use of such tools is widespread, it is “at varying levels...
...so popular that they often go viral on social channels. They are also perfect examples of the power of word-of-mouth marketing. Clearly, a great deal of brand engagement...