Prospective students are increasingly using AI tools to research universities. That shift is already reshaping visibility, content strategy and measurement. But the more consequential change may be happening...
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The following is a guest post contributed by Guus Goorts, a Netherlands-based education marketing coach who helps universities and schools improve student recruitment through audits, training and coaching....
...some universities in the US are leaning into this in their marketing and programme design. They are boldly countering the narrative that the humanities are useless with an...
...Allows for precise targeting of the students who are the best suited for programmes, campus, admission requirements, and visa settings. Rather than a marketing channel, this approach –...
...popularity as a study destination. Our hosts are then joined by Tim O’Brien – Senior Vice President of New Partner Development with INTO University Partnerships – and Education...
...main knowledge areas: human-centered thinking, AI ethics, AI techniques and applications, and AI system design. Content will be tailored to students’ age and cognitive development across two stages:...
...added some new communication channels, students are now judging their experiences against a much higher standard…For university marketing and recruitment teams, this creates some very real pressure. Students...
...recruitment, driving stronger student engagement and faster conversions, and saving countless hours otherwise lost to manual fixes. 24/7 support Guus Goorts, higher education marketing consultant and author (the...