fbpx

Market intelligence for international student recruitment from ICEF

Subscribe for free

Search results for: "spanish language"

The Brazilian market for English language learning

The Brazilian government has in recent years been working to boost higher education participation, increasing demand for overseas study, and extending the reach of STEM learning (Science, Technology,...

New Spanish proficiency exam launched

At a July ceremony at San Ildefonso College in Mexico City, three educational institutions – the Cervantes Institute, the National Autonomous University of Mexico, and Spain’s University of...

German language study on the rise worldwide

By population of native speakers, German is the 10th most-widely spoken language in the world. But when measured in terms of economic impact – that is, by the...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

Spanish education at a crossroads

One of the most turbulent and complex higher education sectors is that of Spain, where firebrand Minister of Education José Ignacio Wert has already pushed through numerous reforms...

Foreign-language study in US declines for first time in 20 years

The US is well understood to be the world’s leading international study destination. Less commonly known is the fact that it is also a major source of internationally...

Industry surveys highlight continued growth in language study travel

As much as the language travel sector is a key segment of the international education industry, little comparative data on the sector’s performance and trends has been available...

Spanish university entrance exam no longer required for foreign students

In a major change to the system of undergraduate admissions for Spanish universities, a royal decree recently removed the Selectividad exam as a mandatory entrance requirement for foreign...

Surging global demand for digital language learning

A series of recent market reports highlight that the demand for digital English language learning products is booming in global education markets. The research firm Ambient Insight reports...

Demand for Spanish and ties to Latin America key for international education in Spain

“Many millions of people all over the world are going to learn [Spanish]. The importance of Latin America really makes Spanish the second most important language worldwide.” —Antonio...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...

Demand for Spanish instruction escalating, higher ed still facing challenges

Spain has long been a popular travel and study abroad destination. Of all the participating countries in Europe, Spain receives the largest number of students from the popular...

Swiss agent survey reveals continued interest in European languages, dip in English

Sales in 2012 remained stable for most language travel agencies in Switzerland and the outlook is optimistic, with anticipated growth in 2013, according to the latest survey from...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in 2013: the desire...

Can foreign languages go digital with online education?

Today, enrolment in online courses is growing at a faster rate than that of higher education overall, and more schools are striving to increase their web-based programmes. However,...

Latest ALTO report highlights struggles in global language travel industry

The Association of Language Travel Organisations (ALTO) has released its latest report from Q2 2012, which includes feedback from 229 language schools and 399 educational agencies around the...

EU surveys: 98% support language learning but skills gaps remain

Almost nine out of ten EU citizens believe that the ability to speak foreign languages is very useful and 98% say that mastering languages will be good for...

ALTO quarterly report reveals positive outlook from language travel industry

The Association of Language Travel Organisations (ALTO) provides a snapshot of the language travel industry via its quarterly report, ALTO Pulse. The latest report from Q4 2011 includes...

Tracking the growing appeal of European study destinations

International students continue to broaden the range of countries they consider as possible study abroad destinations. This development gained speed during the pandemic, when some countries and institutions...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...