Market intelligence for international student recruitment from ICEF

The market for language studies in Spain

There are nearly 478 million native Spanish speakers worldwide, a foundation which has helped to make Spanish the second most commonly spoken mother tongue in the world (after only Mandarin). It also remains one of the most popular choices among language learners, preceded only by English and French, with an estimated 22 million students enrolled in Spanish as a foreign language programmes in 2018. This standing is born out by data from online language learning platforms and more targeted surveys of aspiring language learners that routinely place Spanish among the most in-demand foreign languages. Perhaps it is not surprising then that Spain also remains one of the most important study destinations in Europe. It is a natural choice for language students to have an immersion experience, and reliably a top destination for Erasmus+ exchange as well. Pablo Sampere is the director of operations for Estudio Sampere, a leading independent Spanish language school with centres in Spain, Ecuador, and Cuba. We visited with him recently for his perspective on current trends in language learning in Spain. In our first interview segment below, Mr Sampere notes the importance of the Italian, French, German, and British markets as key sending markets for language programmes in Spain. He highlights as well a trend to shorter stays on the part of visiting students, driven in part by a growing number of short-term group programmes. In our second interview segment below, Mr Sampere comments on some of the major recruitment channels for Spanish language centres. Agents, he explains, continue to play a key role but “the Internet is coming to us, and it is coming to stay.” Mr Sampere observes a difference between long-established language schools and newer centres in Spain. “Old schools are depending a lot on agencies and newer schools are doing their business on the web,” he says. Looking ahead, Mr Sampere feels that the intensive Spanish language course – as a core product – will remain the focus for most language centres going forward. He believes as well that a focus on quality will remain the most important point of differentiation for schools, noting that, “If you go to quality, you will have your client satisfied.” For additional background, please see:

Most Recent

  • Canada: Immigration ministry tightens student visa rules and raises minimum funds requirements Read More
  • Notable government policy shifts affecting international students going into 2024 Read More
  • ICEF Podcast: How podcasting can help engage with prospective international students Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

Canada: Immigration ministry tightens student visa rules and raises minimum funds requirements The Canadian government has announced that it is raising the cost-of-living financial requirement for international students applying for...
Read more
Notable government policy shifts affecting international students going into 2024 Over the past couple of years, the governments of Australia, Canada, and the UK have significantly evolved their...
Read more
Germany announces new labour force integration initiatives for foreign students and graduates In a joint announcement with Germany’s Federal Ministry of Education and Research, the German Academic Exchange Service (DAAD)...
Read more
Signs point to cooling demand for UK higher education in non-EU markets Universities in the UK may be facing a challenging year ahead as new data indicates that visas issued...
Read more
US increases visa handling capacity in India American universities and colleges are being supported by their federal government in ramping up their competitive offer to...
Read more
International education a focal point of debate in Australia as the prospect of further regulation looms It didn’t take long for Australian schools and universities to recover their international student numbers once Australia’s border...
Read more
Is Canada losing ground as a preferred destination for Indian students? A featured panel at the annual Canadian Bureau for International Education (CBIE) conference in Vancouver this week raised...
Read more
How is Indian student mobility changing in 2023? The shape of outbound mobility from India has changed over the course of 2023, with the UK and...
Read more
What are you looking for?
Quick Links