Market intelligence for international student recruitment from ICEF

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 Global survey highlights the importance of peer review and detailed insights for prospective students

Global survey highlights the importance of peer review and detailed insights for prospective students

A new study from QS, What Matters to International Students?, provides some interesting new insights on the types of information and information sources that students value most in...

 Early results point to continued growth for Australia in 2016

Early results point to continued growth for Australia in 2016

The latest round of Australian enrolment data shows that the notable growth trend of the last two years has continued into 2016. Department of Education and Training (DET)...

 New Zealand’s international enrolment grew by 13% in 2015

New Zealand’s international enrolment grew by 13% in 2015

Education New Zealand has released its official enrolment report for 2015. It finds that international student numbers were up 13% last year to reach a total enrolment of...

 Differentiation through innovation in English language teaching

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a real issue. This...

 A corporate approach to managing risk in international recruitment

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied to where it...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market share. We are...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of higher education models,...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and seeing some weakening...

Australia postpones new “backpacker tax” for working holiday makers

The Australian government has delayed implementation of a controversial tax for working holiday makers that was due to come into effect on 1 July. First announced in Australia’s...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to study is greatly...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that are best equipped...