Market intelligence for international student recruitment from ICEF

Student Recruitment Marketing

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Three international education trends for 2025: Revenue optimisation, marketing personalisation, and on-the-ground local intelligence Read More

The way forward: Shifting to a more strategic and student-centred recruitment Read More
Agent survey reveals priorities and shifting preferences of prospective international students Read More

Editor’s Top Picks

Survey shows new visa rules are encouraging international students to apply to more destinations Read More
New whitepaper urges US institutions to diversify foreign enrolment Read More
International schools an increasingly important recruitment channel for higher education Read More
Industry experts conclude that better recruitment results begin with a focus on student outcomes Read More
International education has a data problem. It’s time to do something about it Read More
In a time of shifting student demand, a speedy response to enquiries is a must Read More
How diverse is the international student population in leading study abroad destinations? Read More
New Zealand aims to double value of education exports by 2027 Read More

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Survey shows new visa rules are encouraging international students to apply to more destinations The latest edition of the IDP Education Emerging Futures survey shows that Australia, the UK, and especially Canada...

Southeast Asian students increasingly considering “studying abroad” closer to home For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1)...

Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....

Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...

How diverse is the international student population in leading study abroad destinations? The last time we looked in on the distribution of nationalities in four top study destinations, we reported...

Mystery shopping study indicates many institutions are still losing international student leads The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at...

Mapping “sweet spots” of opportunity for fields of study with high international student demand Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to...

Market snapshot: The international student market in Türkiye FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish...

New Zealand aims to double value of education exports by 2027 Education New Zealand (ENZ) announced this week that the country has set an ambitious goal to grow its...

US gains greater share of international student interest amid policy changes in competitor destinations For the first time in IDP Education’s Emerging Futures research, the US has emerged as the top-choice destination...

International education has a data problem. It’s time to do something about it Editor’s note: The following piece draws heavily on commentary and insights from industry leaders speaking at the ICEF...

New analysis projects outbound student mobility across 30 student markets A new study suggests there is a strong link between global GDP growth and outbound student mobility levels,...

All Articles: Student Recruitment Marketing

Building to scale: Are agent aggregators changing the dynamics of international student recruitment?

Chinese agent survey highlights important trends for student recruitment this year

Study measures quality of universities’ response to international enquiries

Planning for international student recruitment in the ‘new normal’

Spain moving to expand partnerships and student recruitment in Africa

Visually led: The growing power of image-first design in international student marketing

New Zealand moves to active footing for student recruitment with new national strategy

Data shows that machine learning can boost international admissions conversions

Are you paying enough attention to parents in your recruitment marketing?

ICEF Podcast: Live from Berlin: The student recruitment industry reunited

Education agents poised to play a greater role in international student recruitment

The student recruitment landscape in Russia for 2021 and 2022

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