Search results for: social media

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when...

Posted in: Marketing, Most Popular, Research, Youth Trends on 19 Jun 2019

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested...

Posted in: Africa, Bahrain, Egypt, Iran, Iraq, Jordan, Lebanon, Libya, Marketing, Middle East, Morocco, Most Popular, Oman, Qatar, Regions, Research, Saudi Arabia, Syria, UAE on 17 Jun 2015

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students....

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, United States, Youth Trends on 17 Mar 2015

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be,...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, South & Central America on 9 Jan 2015

Mystery shopping experiment on social media: Is there anybody out there?

The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate...

Posted in: Australia, Australia/Oceania, Canada, Higher Education, Marketing, Most Popular, New Zealand, North America, Regions, United States on 4 Dec 2014

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build...

Posted in: Africa, Argentina, Asia, Australia/Oceania, Brazil, Chile, China, Egypt, Europe, Ghana, Indonesia, Jordan, Kenya, Lebanon, Malaysia, Marketing, Mexico, Middle East, Most Popular, Nigeria, North America, Pakistan, Philippines, Regions, Research, Russia, South & Central America, South Africa, Technology, Turkey, Uganda, United States, Venezuela, Youth Trends on 19 Feb 2014

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, United Kingdom, United States on 8 May 2013

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible....

Posted in: Marketing, Most Popular, North America, Regions, Technology, United States, Youth Trends on 15 Nov 2012

The increasingly negative impact of social media profiles on student admissions

A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and...

Posted in: Africa, Agents, Asia, Australia/Oceania, Europe, Higher Education, K-12, Middle East, Most Popular, North America, Regions, Research, South & Central America, United Kingdom, United States, Work Abroad, Youth Trends on 23 Oct 2012

How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A...

Posted in: Higher Education, Marketing, North America, Regions, Technology, United States on 2 Aug 2012

Social media as a marketing tool – who does it best?

Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This...

Posted in: Europe, Marketing, North America, Regions, United Kingdom, United States on 1 May 2012

Mobile and social media key to reaching Chinese consumers

Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site,...

Posted in: Asia, China, Marketing, Regions on 5 Dec 2011

Social media

44% of prospective students in the US have “liked” a college on a social network; 57% watch videos created by the college, and 53% read posts about the college via social media. (FastWeb)

Posted in: Facts & Figures on 23 Apr 2011

The business case for immediate response: benefits of and strategies for live chat

In the all-important quest to provide the best online experience for prospective students and their parents, educators and agents are turning to live chat, which...

Posted in: Marketing on 30 Oct 2019

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Posted in: Asia, China, Marketing, Most Popular, Regions on 14 Jun 2016

Japanese government asks universities to close social sciences and humanities faculties

A recent survey of Japanese university presidents found that 26 of 60 national universities with social science and humanities programmes intend to close those departments...

Posted in: Asia, Higher Education, Japan, Most Popular, Regions on 17 Sep 2015

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking...

Posted in: Africa, Asia, Australia/Oceania, China, Europe, Marketing, Middle East, North America, Regions, Research, South & Central America, United Kingdom, United States, Youth Trends on 11 Dec 2014

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility...

Posted in: Asia, China, Marketing, Most Popular, Regions on 9 Jul 2014

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet?...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Technology, Youth Trends on 4 Mar 2014

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of...

Posted in: Africa, Argentina, Asia, Australia/Oceania, Czech Republic, Denmark, Europe, Finland, France, Germany, Hong Kong, India, Indonesia, Iraq, Japan, Jordan, Language Learning, Malaysia, Middle East, Netherlands, North America, Poland, Regions, Research, Russia, South & Central America, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Syria, Ukraine, Vietnam on 29 Jan 2014

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