Marketing

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and...

Space for innovation: Getting a competitive edge from campus facilities

This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. The...

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. The...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

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Kwantlen Polytechnic University http://www.kpu.ca

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