Marketing

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

Today’s video interview is with Mr Greg Thompson, a Senior International Trade Specialist and Education Team Leader with the United States Commercial Service (USCS), an...

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving...

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time...

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that...

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms...