Marketing

the-new-rules-of-digital-marketingThe new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via digital channels. In the...

where-the-students-are-mobile-messaging-and-appsWhere the students are: Mobile, messaging, and apps

Hootsuite and We Are Social’s 2018 Q4 Global Digital Statshot report reinforces the fact that around the world, people are living more and more of their...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s...

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Year in review: What we learned in 2017

Here comes 2018 around the corner, and many of us have already booked travel, laid plans, and otherwise set the stage for another fast-paced year...

A roadmap for building more diversity in your international enrolment

For the past couple of years at least, institutions and schools that aim to build their foreign enrolments have heard...

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

Ireland moves to expand student housing stock

Demand for housing in Ireland, and student housing in particular, considerably outstrips supply. There is an estimated shortage...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

Indonesia’s growing middle class expected to drive outbound mobility

Outbound mobility from Indonesia has grown by 35% over the past decade. Nearly 42,000 Indonesians were enrolled in...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

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