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Market intelligence for international student recruitment from ICEF

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The growing importance of alternative credentials

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

India reports strong growth in outbound for 2014; edges China for first time

India reports strong growth in outbound for 2014; edges China for first time

A new student mobility report finds that the number of Indian students going overseas was up sharply in 2014. This reverses a four-year trend of declining student numbers...

International students return net benefit of £2.3 billion to London universities

International students return net benefit of £2.3 billion to London universities

London has more top-ranked universities than any other city in the world, and it consequently is a magnet for international students. A new report produced by the UK-based...

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

Indonesia looks to education to help drive growth

Indonesia looks to education to help drive growth

“Indonesia is at a development crossroads,” says a recent World Bank report. It is now one of the 20 largest economies in the world and aims to break...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

English language training in India pegged for significant growth

With evidence demonstrating that English language fluency opens the doors to greater employment opportunities and higher income among its graduates, demand for English Language Training (ELT) is on...

Survey says foreign students highly satisfied with studies in Australia

The Australian government has just released the findings of its International Student Survey 2014, which focused on measuring students’ satisfaction levels as well as comparing these to international...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

Canadian colleges set to play a bigger role in India’s plans to train 500 million

Education was front and centre last month when Indian Prime Minister Narendra Modi made his official state visit to Canada. This was the first such visit in 42...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

Malaysia releases landmark education blueprint

Malaysia’s commitment to being a world-class knowledge economy – and a regional education hub – received a boost this month with the launch of a new higher education...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

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