Market intelligence for international student recruitment from ICEF

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 How and when international students use school websites and social media in planning for study abroad

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

 Survey: Student recruitment the main driver for institutional web strategy

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

 The business case for translating your website

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

 Four types of “ROI content” every college website should have

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...

 Institutional websites remain a key element of online recruiting

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including best practices for multi-lingual websites, Donald Trump’s effect on US...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately: the Iranian market opens up, recruiting for blended learning, avoiding common...