Market intelligence for international student recruitment from ICEF

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 Explosive growth of social video opens new channel for student recruiters

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

 Beyond forecasting: how to use scenario planning to map the future

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning. More and more, educational institutions, associations, and...

 Key policy issues afoot for US ESL providers

Key policy issues afoot for US ESL providers

In the US, as in all English-speaking destination countries, Intensive English Programmes (IEPs) are often the first point of entry for international students coming to study. They range...

 Money talks: major private investments in education reflect expectations for further growth ahead

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

 How will online school selection services affect education agents?

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Nigeria: Rapid growth and a strategic gateway to Africa

The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Public and private sector investment aims to increase higher education participation in Brazil

A rapidly developing economy with seven million higher education students, Brazil offers a mix of both public and private universities. However, limited access to the country’s public institutions...

Canada’s international student enrolment up 94% over past decade

A new national study on the state of international education in Canada reaffirms the country’s strengthened position as an international study destination. More than 265,000 international students were...

Are we already entering a post-MOOC era?

The introduction of MOOCs (Massive Open Online Courses) a couple of years ago prompted a heady mixture of excitement, panic, and scepticism. MOOCs simultaneously promised: To open up...