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Market intelligence for international student recruitment from ICEF

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Internationalisation of Chinese education entering a new phase

Internationalisation of Chinese education entering a new phase

China’s higher education system continues to expand at a breakneck pace. Enrolment levels and participation rates are all trending sharply upward, and the system continues to grow at...

Study calls for focus on student satisfaction to boost recruitment

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction as a means...

India moves to open up international collaboration for universities

India moves to open up international collaboration for universities

India’s University Grants Commission (UGC) announced new regulations on 22 June 2016, since formally published on 13 July 2016, that aim to open up additional links between Indian...

The uncertainty of Brexit

The uncertainty of Brexit

Theresa May has been the British Home Secretary, with responsibility for UK immigration, since 2010. In that role, and in pursuit of the Cameron government’s controversial “net migration”...

Differentiation through innovation in English language teaching

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a real issue. This...

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education. The region has...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied to where it...

Educators quick to respond to Brexit vote

In a move that surprised observers around the world, rocked currency rates and stock exchanges, and ran against the projections of most recent polls, UK voters opted for...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market share. We are...

Mapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model represents a further...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the National Association for...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

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