marketing study abroad to parents Page 1 of 13

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

It has long been held that global university rankings are important to students, and that, particularly in some markets, they play a significant role in student decision-making for...

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally published on LinkedIn....

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International Education Programs surveyed 5,255...

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...