Market intelligence for international student recruitment from ICEF

marketing study abroad to parents Page 1 of 13

Comparing parent and student perceptions of leading study destinations

International students and their parents collaborate in deciding where and what programmes students will enroll in, with parents...

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

What rankings are most important to students?

It has long been held that global university rankings are important to students, and that, particularly in some markets, they play a significant role in student decision-making for...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally published on LinkedIn....

Cultural experience the big driver of study abroad for Generation Z

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International Education Programs surveyed 5,255...

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...