One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...
International students and their parents collaborate in deciding where and what programmes students will enroll in, with parents...
Major Internet report includes both general trends and research specifically relevant to educators and education marketers...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
The way prospective students feel about a school or destination is often more important than how they think about it...
n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...
One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...
Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...
With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...
A survey of nearly 400 higher education marketing professionals provides an interesting window into web...
More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...
It has long been held that global university rankings are important to students, and that, particularly in some markets, they play a significant role in student decision-making for...
Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...
The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...
A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International Education Programs surveyed 5,255...
Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...
