Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....
Market intelligence for international student recruitment from ICEF
The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...
Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...
The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...
If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...
When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...
Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....
A new national study on the state of international education in Canada reaffirms the country’s strengthened position as an international study destination. More than 265,000 international students were...
On first bounce, when we look at the 2013 Open Doors enrolment data for international students studying in the US, one fact leaps out: China is sending huge...
The introduction of MOOCs (Massive Open Online Courses) a couple of years ago prompted a heady mixture of excitement, panic, and scepticism. MOOCs simultaneously promised: To open up...
In a previous article, ICEF Monitor discussed student accommodations, specifically, dormitories and their influence on prospective students’ school choices, the increased investor activity related to financing and building...
The results are in from the seventh annual edition of the ICEF i-graduate Agent Barometer, a comprehensive survey that delivers insight into the profile of education agents, as...
At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the increasingly Internet-and-technology-driven globalised...
A tiny country often overshadowed by its booming neighbour to the south, Nepal could soon be on many an international student recruiter’s travel itinerary. ICEF Monitor provides a...
It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...
More than 23 million students across the OECD and G20 countries will begin their university studies this year. This reflects a dramatic increase in university entry rates across...
