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Market intelligence for international student recruitment from ICEF

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New strategies emerging for educator websites

“Get everything important above the fold.” “Users don’t like scrolling.” “Content is the only thing that matters.” Sound familiar? They’ve been common mantra among web designers and strategists...

How to connect with today’s youth: Part 1

Those of us who talk to today’s youth on a daily basis probably have a pretty good understanding of their mentality, behaviour, desires and aspirations. But some days...

Kids and camps: research continues to make the case for summer learning

For many parents, summer is not a time to think about their children’s schooling: in fact, a 2010 study by the Wallace Foundation, a US-based national education nonprofit,...

What determines growth rates in global higher education enrolments?

A new British Council study, The Shape of Things to Come: Higher education global trends and emerging opportunities to 2020, has recently become available in its entirety. The...

UK educators alarmed by impact of visa restrictions

For years, the United Kingdom has been a leading study abroad destination worldwide, second only to the United States in many markets. But the British government’s recent decisions...

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used to the dizzying...

Five factors for a successful Google Adwords campaign

As if the world wasn’t already addicted to Facebook, the recent IPO hype had all of us in a frenzy. Now that the dust has settled, many are...

Changing affordability of markets adds to volatile global education landscape

Across publications reporting on the global higher education marketplace, including ICEF Monitor, one trend continues to arise: the increasingly complex and volatile student recruitment landscape, in which even...

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