Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Engaging your alumni in international student recruitment

...a volunteer basis. Given that alumni represent word-of-mouth, and powerful word-of-mouth at that, their value should be recognised as formally as any other elements in your marketing mix,...

Rio+20: How sustainable is your marketing strategy?

...are part of a small school because change is easier to initiate? Or is it more difficult due to financing issues? Do you showcase your sustainability efforts in...

Part 2: Internships an increasingly popular gateway to career and immigration opportunities

...the key ingredient is preparation, says Anthony Christie, chief marketing officer at Level 3 Communications. “While there is a certain allure to international study or international work, there...

New research shows high levels of satisfaction with Australian English language sector

...continue to improve marketing, administering, teaching and support services. Almost 9,000 students from 49 English language colleges across Australia shared their views on their experience in a wide‐ranging...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

How to connect with today’s youth: Part 2

...InSites Consulting, a global ‘new generation’ research agency that explores various aspects of branding, marketing and advertising to kids, teens and young adults. Insites’ latest research “How to...

Social media as a marketing tool – who does it best?

...group and social networking is the number one activity. Clearly all the traditional methods of marketing to this group are still important but social media can provide an...

How to maximise educator-agency relationships

...marketing strategies and the contentious issue of how to deal with negative comments that current and prospective students share online. Established in 1997, PFL places in excess of...

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