Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

How to connect with today’s youth: Part 2

...InSites Consulting, a global ‘new generation’ research agency that explores various aspects of branding, marketing and advertising to kids, teens and young adults. Insites’ latest research “How to...

Social media as a marketing tool – who does it best?

...group and social networking is the number one activity. Clearly all the traditional methods of marketing to this group are still important but social media can provide an...

How to maximise educator-agency relationships

...marketing strategies and the contentious issue of how to deal with negative comments that current and prospective students share online. Established in 1997, PFL places in excess of...

How higher education uses social media

...presents various ways in which universities are making the most of social media, and ICEF Monitor’s article ‘Social media as a marketing tool – who does it best?’...

How to connect with today’s youth: Part 1

...with offices in Belgium, the Netherlands, the UK and the US. The agency explores various aspects of branding, marketing and advertising to kids, teens and young adults. Generation...

Canada steps up its marketing effort: new visa regs and new investment

In this exclusive video interview, Languages Canada Executive Director Gonzalo Peralta is optimistic about Canada’s competitive position in international education. In particular, he speaks to the Canadian government’s...

The ongoing interest in Pinterest… are you on board?

...game. After a quick background on the site’s users, we then offer up a wealth of creative and practical tips to help you maximise this new, highly addictive...

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