Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Targeted student recruitment techniques in Pakistan

...cautions against “falling prey to private institutions who cannot produce results and are merely looking to use your name in their marketing and promotional efforts.” With regards to...

Could you improve your recruitment results and student services through data mining?

...‘because an algorithm will have already told them and the schools where they would fit best.’ It will change college marketing: Data mining won’t just be important for...

Small but mighty: Malta packs a punch in quality language education

...to the schools to help them offer a good product, but also to aid their marketing efforts. Malta does not just offer a sand-and-sun study destination; the quality...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

...able to continue providing high-quality content to students around the world.” Initially, Coursera will pilot “Signature Track” for five courses, but they plan to roll it out to...

Chinese students drawn to elite education brands

...helped some British institutions: “They (Chinese) like brand names. The more unobtainable it is, the better,” says Jazreel Goh, marketing director of the British Council, the culture and...

Field report: Ukrainians consider a wider variety of study destinations

...a consistent, focused marketing campaign run by a branch office in Kiev. Among other promotional activities, this office has arranged for guest lectures by Griffith professors for Ukrainian...

Tracking the increasing use of mobile apps in education and recruitment

...conducting Internet searches on our mobile phones. Content remains king But as in so many other technology areas, an app for app’s sake is not the route of...

Opportunities abound in digital English language learning market

...the globe migrate to digital content, a massive amount of commercial, open, and indigenous print-based English language learning content will be moved to digital formats. This represents a...

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