Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Chinese students drawn to elite education brands

...helped some British institutions: “They (Chinese) like brand names. The more unobtainable it is, the better,” says Jazreel Goh, marketing director of the British Council, the culture and...

Field report: Ukrainians consider a wider variety of study destinations

...a consistent, focused marketing campaign run by a branch office in Kiev. Among other promotional activities, this office has arranged for guest lectures by Griffith professors for Ukrainian...

Tracking the increasing use of mobile apps in education and recruitment

...conducting Internet searches on our mobile phones. Content remains king But as in so many other technology areas, an app for app’s sake is not the route of...

Opportunities abound in digital English language learning market

...the globe migrate to digital content, a massive amount of commercial, open, and indigenous print-based English language learning content will be moved to digital formats. This represents a...

International tuition trends reflect competitive nature of today’s recruitment environment

...2013 article that: “Thanks to a growing shift in public opinion, new marketing strategies, and changes to the financial management of institutions of higher education, the rise of...

New government decree tightens regulations on foreign-based educational institutions in Vietnam

...The quality of foreign-linked programmes must be verified by quality assurance agencies overseas. The content of foreign affiliation programmes that are five years in length must include material...

Staying online in disrupted markets

...offer, ICEF Monitor had the chance to attend one entitled “Social media in disrupted markets,” which shared tips and lessons learned when using social media for marketing, communications...

Measuring student and agent performance

...of new agency relationships as well as a targeting of resources and marketing support to high-performance partners across an agent network. Do you have a formal framework in...

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