Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...

Turning international students into brand advocates

...power of student experience in marketing The following verbatims from international students rating their study experience in Europe help to elucidate the factors that can make or break...

Sub-agent model offers strong benefits for institutions and agents alike

...in admissions systems to manage student applications; they act as a quality control filter, choosing to work with only the most reputable smaller agencies; they provide marketing information...

US community colleges well placed to help build undergraduate enrolments

...programmes for Washington State’s Green River Community College was recently quoted in a US News report: “Community colleges are starting to identify on-campus or close-by housing as an...

Targeted student recruitment techniques in Pakistan

...cautions against “falling prey to private institutions who cannot produce results and are merely looking to use your name in their marketing and promotional efforts.” With regards to...

Could you improve your recruitment results and student services through data mining?

...‘because an algorithm will have already told them and the schools where they would fit best.’ It will change college marketing: Data mining won’t just be important for...

Small but mighty: Malta packs a punch in quality language education

...to the schools to help them offer a good product, but also to aid their marketing efforts. Malta does not just offer a sand-and-sun study destination; the quality...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

...able to continue providing high-quality content to students around the world.” Initially, Coursera will pilot “Signature Track” for five courses, but they plan to roll it out to...

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