Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

International education now worth €1 billion to the Irish economy

...the “higher education system has done an admirable job thus far at absorbing the cuts without sacrificing quality.” Mr John Twohig, managing partner at the Ahain Group, a...

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...

Beyond Facebook: Engaging with regional and local social networks

...photo sharing How higher education uses social media Social media as a marketing tool – who does it best? New ways of marketing education with Twitter, Google+ and...

Comparing and contrasting study abroad trends of Brits and Americans

...education marketing campaigns that could attract students to consider full degree study overseas. It may only be a matter of time before the UK and the US are...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...

Turning international students into brand advocates

...power of student experience in marketing The following verbatims from international students rating their study experience in Europe help to elucidate the factors that can make or break...

Sub-agent model offers strong benefits for institutions and agents alike

...in admissions systems to manage student applications; they act as a quality control filter, choosing to work with only the most reputable smaller agencies; they provide marketing information...

US community colleges well placed to help build undergraduate enrolments

...programmes for Washington State’s Green River Community College was recently quoted in a US News report: “Community colleges are starting to identify on-campus or close-by housing as an...

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