...to marketing, but today, ICEF Monitor takes a look at some of these emerging trends, especially those that impact on the international education sector. At one with their...
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...the “higher education system has done an admirable job thus far at absorbing the cuts without sacrificing quality.” Mr John Twohig, managing partner at the Ahain Group, a...
In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...
...photo sharing How higher education uses social media Social media as a marketing tool – who does it best? New ways of marketing education with Twitter, Google+ and...
...education marketing campaigns that could attract students to consider full degree study overseas. It may only be a matter of time before the UK and the US are...
Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...
...power of student experience in marketing The following verbatims from international students rating their study experience in Europe help to elucidate the factors that can make or break...
...in admissions systems to manage student applications; they act as a quality control filter, choosing to work with only the most reputable smaller agencies; they provide marketing information...