Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Intense competition places new emphasis on branding

...the following articles: “Turning international students into brand advocates” “Incorporating experiential marketing in international recruitment” “Stretch your marketing budget with online and social networks but don’t forget the...

American graduate schools see alarming drop in applications from Chinese students

...it as a final study destination. It is precisely now that international students are making up their minds, so it is an excellent time to fine-tune and focus...

The power of connecting with international students

...some alumni don’t have to be alumni! What means are at your disposal to encourage students to proceed on to higher level (e.g., graduate) or additional (e.g., language,...

Signs that NACAC will repeal ban on commission-based agents for international student recruitment

...generally of long standing and focusing on the actual experience of the students themselves, to be the key ingredient of the college’s overseas marketing success.” This degree of...

Part 1: MOOC development continues to pick up speed

...list of several popular MOOCs offered through various universities. Since visual content for upcoming courses is not available, the links below lead to YouTube video segments from courses...

Changes to Cuban education sector could bring shift in student mobility patterns

...blockade prevents Cuba connecting to swift global carrier cables in the Caribbean, and top-down control of content affects the efficiency of already slow satellite service. According to the...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

...to it whenever you… create content; update content; syndicate content; post to social media such as Twitter or YouTube; and even create offline brochures. 2) Use long tail...

Where international students will study over the next decade

...national and institution-level policy; marketing efforts; word-of-mouth from international students returning home and influencing prospective students’ decisions. All of these factors may well alter the balance of where...

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