Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Part 1: MOOC development continues to pick up speed

...list of several popular MOOCs offered through various universities. Since visual content for upcoming courses is not available, the links below lead to YouTube video segments from courses...

Changes to Cuban education sector could bring shift in student mobility patterns

...blockade prevents Cuba connecting to swift global carrier cables in the Caribbean, and top-down control of content affects the efficiency of already slow satellite service. According to the...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

...to it whenever you… create content; update content; syndicate content; post to social media such as Twitter or YouTube; and even create offline brochures. 2) Use long tail...

Where international students will study over the next decade

...national and institution-level policy; marketing efforts; word-of-mouth from international students returning home and influencing prospective students’ decisions. All of these factors may well alter the balance of where...

India moving forward with education reforms

...distance learning, plus better quality in research, infrastructure, faculty, and curriculum content. Streamlining system may produce real gains There are thousands and thousands of small Indian colleges, many...

Generating and converting leads with Google Analytics

...to best practices in website analytics as they relate to measuring and improving conversions (defined as any desired outcome of your online marketing). We’ll be basing much of...

Part 2: Facebook is changing: Are you changing with it?

...of engaging current fans, extending reach to new fans and prospective students, and providing content that enhances the institutional brand. For photo updates… Do add a little text...

Pricing and price sensitivity in international education

...tuition discounts is no longer valid. Price sensitivity, changing student demographics, and a dynamic, competitive landscape all point to the need for increased attention to a strong brand,...

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