Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New Zealand enrolment down in 2013 as private sector falls off

...Zealand will be supported in its drive to these longer-term goals by increased government funding – NZ $40 million over the next four years – to support the...

Part 1: Facebook is changing: Are you changing with it?

...content users actually want to see. Facebook changes its news feed algorithm in response to data telling them which content users are really engaging with. Branded content is...

Well-designed internships look like the new competitive advantage

...As James Jefferson, creative director and co-founder of the digital marketing agency Equator points out: “If you look at the roles we hire for in our agency, none...

Part 2: Videos that work: What’s your strategy?

...are likely to grant permission for use of some of their material. As much as international education marketing is in one sense destination marketing – because it relies...

New Zealand sharpens recruitment focus with regional trade strategies

...in 2013/14, ten in 2014/15, and ten more in 2015/16. Education New Zealand aims to achieve these goals by: Expanding the scale of its marketing efforts in top-priority...

Is your marketing answering the right questions?

...– and the answer can end up being a long list. But in the struggle to cover all bases in marketing and branding – all channels, all techniques,...

South Korean student mobility takes a dip

...teaching English). This further suggests that South Koreans gravitate toward models of success. Universities might consider promoting successful alumni in their marketing, and utilising elite imaging to appeal...

Nielsen studies highlight value of education, illustrate growing consumer confidence

...boxes of language courses for teens or adults, particularly when marketing to Italians. For more tips on pricing and promotions, please see our previous articles: “Top trends in...

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