Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

FAM tours take agent-educator relationships to the next level

...English UK Marketing Conference last February. Their session was inspired by a seminar the year before from noted author and speaker Geoff Ramm and they drew from Mr...

Strong growth in Japan’s foreign enrolment in 2014

...appears to be a function of enhanced Japanese marketing efforts in Southeast Asia, the expanded footprint of Japanese companies in some of these same markets, and the high...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

...to just them or to a wider audience, and this alone creates a context for a more exclusive, personal tone in Snap messaging. In its content, Snapchat is...

Canada: language enrolment up in 2014 but losing market share

...programmes in order to provide ongoing co-op and workplace training options. Emerging markets Canadian language schools are also responding by opening new markets, and, in particular, by targeting...

Millennial international students rely on digital channels and networks

...marketing is the next key component in a digital marketing strategy targeted to Millennials. “Despite being active in the digital world, international Millennials are more likely to consume...

English-taught programmes in Europe up more than 300%

...and to targeted recruitment of students in particular (54%). Institutions used a broad range of marketing measures and communication channels to reach students. The survey asked respondents to...

China encouraging overseas universities to accept gaokao exam results

...in 2012. This has been estimated to save students up to US$40,000 per year in tuition and living expenses. Zhang Feng, marketing manager for Australia and New Zealand...

Global review maps the state of MOOCs in 2014

...view of MOOCs as a means of delivering timely and regularly updated course content to a wide field of students, as a platform that universities, corporations, or other...

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