...various definitions of content marketing floating around the web, and perhaps even around your office. “Our website is full of content. So, that’s content marketing, right?” “We have...
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...English UK Marketing Conference last February. Their session was inspired by a seminar the year before from noted author and speaker Geoff Ramm and they drew from Mr...
...appears to be a function of enhanced Japanese marketing efforts in Southeast Asia, the expanded footprint of Japanese companies in some of these same markets, and the high...
...to just them or to a wider audience, and this alone creates a context for a more exclusive, personal tone in Snap messaging. In its content, Snapchat is...
...programmes in order to provide ongoing co-op and workplace training options. Emerging markets Canadian language schools are also responding by opening new markets, and, in particular, by targeting...
...marketing is the next key component in a digital marketing strategy targeted to Millennials. “Despite being active in the digital world, international Millennials are more likely to consume...
...and to targeted recruitment of students in particular (54%). Institutions used a broad range of marketing measures and communication channels to reach students. The survey asked respondents to...
...in 2012. This has been estimated to save students up to US$40,000 per year in tuition and living expenses. Zhang Feng, marketing manager for Australia and New Zealand...