...in international student recruitment at this point. (Only about six in ten universities indicate any sort of active marketing or promotion in international markets.) To help build the...
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...clear implications for institutions and student recruiters. Marketing efforts should emphasise course selection and quality. Costs should be transparent and highly visible. Safety is a top concern, and...
The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...
...going on in their lives. As The Guardian observed recently, “A generation used to on-demand media content services such as YouTube and Netflix are increasingly wanting the same...
...of educational activities in the framework of international cooperation.” Finally, the new strategy also anticipates greater coordination of Russian recruitment efforts through marketing campaigns, education fairs, and also...
...survey responses show destination marketing also has a significant role to play in attracting students to Australia.” Looking ahead, the survey report identifies a number of areas for...
...For additional background, please see: “Study finds growing use of agents among US universities” “NACAC amends guidance regarding education agents” “When it comes to marketing and recruitment, start...
...channels. For additional insights on this important aspect of online marketing, please see “Reaching millennials: Make it fast but keep it real” and “Always on: Marketing to today’s...