Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

South Asia: Measuring agent perceptions of Australia

...survey responses show destination marketing also has a significant role to play in attracting students to Australia.” Looking ahead, the survey report identifies a number of areas for...

Survey finds high degree of student satisfaction with education agents

...For additional background, please see: “Study finds growing use of agents among US universities” “NACAC amends guidance regarding education agents” “When it comes to marketing and recruitment, start...

Institutional websites remain a key element of online recruiting

...channels. For additional insights on this important aspect of online marketing, please see “Reaching millennials: Make it fast but keep it real” and “Always on: Marketing to today’s...

Further growth for Irish ELT in 2016

...in higher education as well as a 25% increase in English Language Teaching (ELT) numbers. Full-year data for 2016, released this week by peak body Marketing English in...

Canada: Optimistic outlook for foreign enrolment in 2017

...reasons for optimism that international student numbers in Canada will be trending up through 2017. In a seminar that closed the official conference programme, StudentMarketing CEO Samuel Vetrak...

Bangladesh: Middle class growth helping to drive demand for study abroad

...by Bangladeshi consumers and that digital marketing programmes must be well-optimised for mobile. For additional background on this important emerging marketing, please see: “Bangladesh struggling to keep up...

Australia introduces additional reporting on agent performance

...in the field. For additional background, please see: “NACAC amends guidance regarding education agents” “Study finds growing use of agents among US universities” “When it comes to marketing...

Malta ELT up slightly in 2016

...More broadly, the recent-year trends in Malta reflect a global pattern of slowing growth in ELT enrolment. Industry analysts at StudentMarketing estimate that annual growth in the sector is...

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