Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Bangladesh: Middle class growth helping to drive demand for study abroad

...by Bangladeshi consumers and that digital marketing programmes must be well-optimised for mobile. For additional background on this important emerging marketing, please see: “Bangladesh struggling to keep up...

Australia introduces additional reporting on agent performance

...in the field. For additional background, please see: “NACAC amends guidance regarding education agents” “Study finds growing use of agents among US universities” “When it comes to marketing...

Malta ELT up slightly in 2016

...More broadly, the recent-year trends in Malta reflect a global pattern of slowing growth in ELT enrolment. Industry analysts at StudentMarketing estimate that annual growth in the sector is...

Vietnam: Regulatory change expected to spur international school enrolment

We are pleased to present the following guest post from Sami Yosef, who is Head of South East Asia Research at ISC Research (ISC), a marketing intelligence and...

South Africa remains an important regional hub for education

...case in many neighbouring countries. South Africa is also a leader in mobile learning, particularly in using cellphones as conduits for course content. While a minority of the...

Destination marketing organisations adding new partnerships and resources for international student recruitment

...talented, skilled workforce,” adds StudentMarketing CEO Samuel Vetrak. The scale and scope of that economic impact is not lost on tourism marketers and StudentMarketing points out that there...

Five for Friday

...and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand. Digital marketing in 2017 A review of...

Spain: Survey shows four-year growth trend for language enrolment

...Marketing and recruitment The overall increases in numbers are not only due to external factors as Spanish language schools have also expanded their international recruitment efforts. According to...

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