Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New report offers recommendations for stimulating Chinese demand for English study overseas

A new report from English Australia and market research consultancy Student Marketing (now Bonard) estimates that a coordinated industry-government strategy could nearly double the number of Chinese students...

Ireland: ELT student numbers down but weeks reach a record high

...5%. These are among the key findings from the English Language Training 2018 Student Profile report released in April 2019 by Marketing English in Ireland (MEI), the country’s...

Consumer trends to watch in 2019

...business strategies in 2019 to harness the power of student reviews and to get their marketing working around the clock. The whitepaper calls for “multi-platform marketing strategies that...

China’s foreign enrolment growth flattened out in 2018

...Indeed, China’s recruitment marketing has been closely linked to its massive “One Belt, One Road” development and foreign investment framework. This multi-billion dollar programme is targeted to new...

The new rules of digital marketing

...or other student content). Keep your eye on your own website Despite all the emphasis on search marketing, social media, and other digital channels, the institutional website remains...

Stockholm reporting continued growth in international student numbers

...senders, including Finland and Germany, are enrolled at Stockholm University. Focused marketing In commenting on the growing enrolment over the last three years, the report says, “Underlying this...

Slower growth and more intense competition in global ELT market

...presentation at ICEF Berlin, Maria Cervenanova presented the latest global trends as compiled by StudentMarketing. Ms Cervenanova is a senior research manager with the Vienna-based global market intelligence...

Engaging with international schools as a distinct recruitment channel

...and easy information on visa applications and how to apply (almost 60% said this could be improved); More detailed information about course content and more case studies about...

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