...in part on data from the market intelligence consultancy StudentMarketing for its findings. In the following video, StudentMarketing’s Stefan Kolibar provides some further background on important trends in student...
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...like experiential marketing. WES notes that technology “allows universities to reduce conversion time and personalise communication – an important aspect of satisfying younger students who expect fast turnaround...
...power of student experience in marketing The following verbatims from international students rating their study experience in Europe help to elucidate the factors that can make or break...
...Italy. Data from the peak body Marketing English in Ireland (MEI) highlights that Italy is reliably the leading sending market for Ireland’s language schools. Too late for the...
...explains: “Market segmentation is a marketing term that refers to aggregating prospective buyer into groups with common needs who respond similarly to a marketing action. It enables companies...
...a joint NZ $2.4 million marketing programme to promote youth tourism to New Zealand; new safety measures are being implemented in the adventure tourism sector. Visa processing improvements...
...it as a final study destination. It is precisely now that international students are making up their minds, so it is an excellent time to fine-tune and focus...
...that the UK is still welcoming to international students. The survey findings also highlight the importance of continued proactive messaging and marketing on the part of the British...