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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Turkish demand for study abroad remains strong despite economic crisis

...students qualified for university admission in 2018, but only about one in four (just over 471,000) found a place with a university in Turkey.” Destination trends and marketing...

Global survey compares student decision factors across study destinations

...about, it needs to be prominent in the marketing mix. Many colleges, however, do not have the benefit of an internationally recognised ranking, due to factors such as...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

Mapping international pathway programmes in the US

...channel that combines the marketing expertise and networks of private-sector partners with the academic programming, facilities, and student services of the college or university. There is a fair...

Study tracks top messaging apps and student priorities in key Asian markets

...It also illustrates just how much student priorities change from country to country. The report, by Sinorbis, a marketing technology firm, shows that educators need to think more...

Seventh annual Agent Barometer provides agents’ view of marketplace

...higher education markets during 2012, perhaps most graphically represented in Canada’s remarkable leap up the roster of “most attractive destination countries” as the nation worked hard to expand...

It’s a matter of time: The importance of speedy response to student enquiries

...for information, do you have marketing automation in place? Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student...

Students relying more on education agents for assistance with study abroad decisions

...educators who know how to integrate agents into their international marketing plans stand to gain an important edge in target countries. A main takeaway from the QS data...

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