Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Virtual campus tours take on new importance during travel restrictions

...reality really has the ‘wow factor’ when experienced through a dedicated VR headset, but the content created can and should resonate on every channel,” says Ross Holmes, who...

Agent and school survey projects recovery trends for language travel through 2021

...from January 2021.” Other than that, responding schools and agencies also agreed that “It is reasonable to link marketing contributions and commissions to performance,” and “Market discounts/promotions need...

ICEF Podcast: Reopening visa services for the ELT sectors in the UK, Ireland and Malta

...O’Grady is the CEO of Marketing English in Ireland. You can listen to the episode in the player below, and we encourage you to subscribe via your favourite...

Survey: EU students much less likely to study in UK without home fee status

...surprise to universities. He said they will have considered a range of strategies in response.  “ “Most universities have been overhauling their marketing and recruitment campaigns for a...

COVID-19: Social media engagement is up and so is interest in learning online

...This natural engagement increase encourages social channels to re-serve that content to other users, leading to higher engagement. As we’re all trying to figure out exactly what and...

ICEF Podcast: What is next for online language learning?

...Marketing Director & Deputy CEO with St Giles International in London; and Peter Lahiff, the academic director with Future Learning in Dublin.  You can listen to the episode...

Early lessons from moving ELT online: start with what makes your school special

...Director Ella Tyler. The school is otherwise marketing its new online offer through partner schools and agents abroad, and through digital channels, especially paid campaigns on social media. ...

Ireland: temporary visa measures for language students and a plan for recovery

...matters evolve in our national response to the COVID-19 pandemic.” These latest developments unfold amid growing concern for the future of the ELT sector in Ireland. The peak...

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