Market intelligence for international student recruitment from ICEF

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ICEF Podcast: What is next for online language learning?

...Marketing Director & Deputy CEO with St Giles International in London; and Peter Lahiff, the academic director with Future Learning in Dublin.  You can listen to the episode...

Early lessons from moving ELT online: start with what makes your school special

...Director Ella Tyler. The school is otherwise marketing its new online offer through partner schools and agents abroad, and through digital channels, especially paid campaigns on social media. ...

Ireland: temporary visa measures for language students and a plan for recovery

...matters evolve in our national response to the COVID-19 pandemic.” These latest developments unfold amid growing concern for the future of the ELT sector in Ireland. The peak...

Testing update for April 2020: TOEFL, GRE, IELTS, Pearson

...testing solutions are identical in content, format, on-screen experience, scoring and pricing as the TOEFL iBT test and GRE General Test taken at a test centre. Every test...

Introducing the ICEF Podcast

The ICEF Exchange Podcast, launched today and we are very excited to share the first episode with you. Like ICEF Monitor, ICEF Exchange is focused on sharing ideas,...

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

US: COVID-19 impacts include campus closures and recruiting challenges

...reason, many colleges are working hard on their remote recruitment strategies, including providing more online content about their schools and programmes, hosting webcasts, and working with agents and...

Tracking student intent for study abroad through April

...we see this as a good sign,” says QS Marketing Director Paul Raybould, “in that the appetite for international study is still very much there despite the current...

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