Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

International education begins to look ahead to a greener future

...student decision-making.” For additional background, please see: “The millennial shift to simple, authentic, and inspiring“ “Everybody’s doing it: social proof and recruitment marketing“ “Rio+20: How sustainable is your...

Measuring COVID-19’s impact on education agents

...to students and parents. Interestingly, 34% reported increased marketing spending this year with another 28% indicating that their 2020 spending was consistent compared to 2019 (and 37% reporting...

Early lessons from the pandemic: New products and the power of partnerships

...component (e.g., wine and gastronomy tours in France as part of a programme) and might be ideally positioned to switch to an online extension of their content as...

World travel outlook: International arrivals down 65% but a strong recovery could happen in 2021

...borders and students may soon be allowed to return” “Early lessons from the pandemic: New products and the power of partnerships” “Recruitment reset for 2020/21: Focus on content...

Tracking reported and projected higher education enrolment through September

...reset for 2020/21: Focus on content and agents” “Early lessons from the pandemic: New products and the power of partnerships” “Looking ahead: Scenario planning and recovery forecasts for...

New study benchmarks global student group travel market

...the world. For example, though safety was growing a concern for student travellers in 2019, students’ top priorities for their trips abroad were cost and content (i.e., programme/area...

Ireland announces 15-country “Green List” for quarantine-free travel; ELT sector calls for support against 80% revenue shortfall

...Italy. Data from the peak body Marketing English in Ireland (MEI) highlights that Italy is reliably the leading sending market for Ireland’s language schools. Too late for the...

With 9 in 10 students affected by COVID-19 closures, how is the shift to online going so far?

...case of essential workers and exceptional circumstances. And staying home, for most, means more consumption of digital content than ever before. It also means that many students at...

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