Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Australian conference highlights new thinking about international education

...many institutions are developing or refining strategies for enrolling, supporting, and delivering content to international students beyond their borders. An article published earlier this year in University World...

Report sets out recovery framework for New Zealand schools

...in the country’s K-12 schools will require a greater emphasis on digital marketing and sectoral collaboration; Not all schools are in a position to continue recruiting international students...

IELTS to launch new online test in early 2022

...suitable location. IELTS Online will launch early in 2022. It will have the same content and format as the current pen-and-paper and computer-delivered IELTS tests, but it will...

UK will introduce new international travel rules beginning in October 2021

...of vaccine they have received. The current (and contentious) “traffic light” system of green/amber/red countries (i.e., where “green” has meant the fewest border restrictions/rules, “amber” the middle ground,”...

Boosting international student enrolments with better landing pages

...year, “Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.” The landing page that Unbounce designed for Athabasca...

Education agents poised to play a greater role in international student recruitment

...increasingly influenced by agents’ recommendations and that educators who know how to integrate agents into their marketing plans stand to gain a competitive advantage. The QS survey data...

The student recruitment landscape in Russia for 2021 and 2022

...reopening – even as some staff still prefer to work from home – but overall marketing strategies have not changed a great deal during COVID. “The main two promotional tools...

Surveys show that career outcomes outweigh rankings for many prospective international students

...into marketing was highlighted in Educations.com findings. Fully 63% of prospective students wanted to talk to current international students before applying, compared with only 17% who wanted to...

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