Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Demand-side data provides further evidence of shifts in Nigerian study abroad

...work opportunities, multiculturalism and an easy visa process rank highest amongst the concerns for Nigerian students studying abroad. Marketing strategies centered around these drivers, as well as tapping...

Rapid growth projected in online programme partner space through 2025

...2010–2021. Source: HolonIQ As the charts illustrate, bootcamps are the fastest-growing category. These partnerships focus on technology fields such as coding, data science, or digital marketing. “Universities establishing...

Linking labour markets, skills, and study programmes in a disrupted global economy

...decision-making of prospective international students. A presentation by Rob Lawrence, Director of Prospect Research & Marketing Pty Ltd in Australia, at the AIEC Conference in Australia last month...

Integrating mental health supports throughout the international student journey

...Clark Hortsing, vice president of Strategic Partnerships at guard.me; Christina Furtado, mental health counselor with guard.me, Jenny Frankel, the marketing director at International Student Insurance, and Yasemin Wigglesworth,...

Have we reached the tipping point for technology-fuelled recruitment?

...We have applied new strategies and tools for recruitment marketing over the years, but even so many systems and recruitment teams have been struggling to keep pace with...

How to build a better peer recruitment programme

...deal.” “How much content will ambassadors be expected to produce, where will it go, and what form will it take?” This too will be student-led to a great...

Australian conference highlights new thinking about international education

...many institutions are developing or refining strategies for enrolling, supporting, and delivering content to international students beyond their borders. An article published earlier this year in University World...

Report sets out recovery framework for New Zealand schools

...in the country’s K-12 schools will require a greater emphasis on digital marketing and sectoral collaboration; Not all schools are in a position to continue recruiting international students...

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