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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Year in review: What we learned in 2020

...part by digital channels in recent years, certainly gained new currency this year as a result. And we saw a great deal of emphasis on expanded content marketing...

Institutional websites remain a key element of online recruiting

...channels. For additional insights on this important aspect of online marketing, please see “Reaching millennials: Make it fast but keep it real” and “Always on: Marketing to today’s...

The way forward: Shifting to a more strategic and student-centred recruitment

...education systems, and assessment standards in target markets; Agents must be thoroughly vetted and receive excellent training; Marketing materials, social media, and website content and structure will likely...

Tracking the Gen Z student journey in planning for higher education

...being impressed by corporate marketing, they value authenticity and are much more likely to be influenced by their peers – particularly those active in TikTok. The report emphasises...

Sweden on the rebound from tuition fee fallout

...the increase is not only due to scholarship offers. At Stockholm University, Rector Kåre Bremer believes the increase in international applications is the result of an extensive marketing...

Intense competition places new emphasis on branding

...the following articles: “Turning international students into brand advocates” “Incorporating experiential marketing in international recruitment” “Stretch your marketing budget with online and social networks but don’t forget the...

Mystery shopping study indicates many institutions are still losing international student leads

...study abroad. The importance of follow-up and marketing automation Half of the 128 institutions in the global sample did not continue in their communications with students with a...

Australia: Parliamentary report recommends diversification and expanded regulation of agents

...government “based on strengthening the integrity and enhancing the competitiveness of Australia’s international education sector.” Across its many recommendations, the report proposes a more integrated approach to marketing...

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