Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Language enrolment in Spain dropped by more than 60% during COVID but recovery expected in 2022

...please see: “Spanish universities detail pandemic impacts and strategies for 2020/21“ “Changing tactics: How destination marketing organisations are adapting during the pandemic“ “ICEF Podcast: Is studying in English...

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

UK offers targeted training for education agents as research reveals their impact on study destination choice

...course are eligible to receive a digital certificate as evidence of their participation, and it is clear from earlier course cycles that agents value the course content highly....

New research explores student and parent perspectives on study abroad

...deciding to study abroad with your institution is worth the investment. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?” “Agent...

France updates travel guidance for incoming students

...For additional background, please see: “France launches new student marketing campaign“ “France: Further foreign enrolment growth in 2019/20 before COVID’s impact“ “UN tourism body joins call against blanket...

Most international students in the US want to stay after graduation but worry about getting a job

...“It may be advisable for those involved in recruitment and marketing to more clearly articulate to potential recruits the professional challenges they are likely to face in the...

France launches new student marketing campaign

Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...

Demand-side data provides further evidence of shifts in Nigerian study abroad

...work opportunities, multiculturalism and an easy visa process rank highest amongst the concerns for Nigerian students studying abroad. Marketing strategies centered around these drivers, as well as tapping...

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