Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New research explores student and parent perspectives on study abroad

...deciding to study abroad with your institution is worth the investment. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?” “Agent...

France updates travel guidance for incoming students

...For additional background, please see: “France launches new student marketing campaign“ “France: Further foreign enrolment growth in 2019/20 before COVID’s impact“ “UN tourism body joins call against blanket...

Most international students in the US want to stay after graduation but worry about getting a job

...“It may be advisable for those involved in recruitment and marketing to more clearly articulate to potential recruits the professional challenges they are likely to face in the...

France launches new student marketing campaign

Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...

Demand-side data provides further evidence of shifts in Nigerian study abroad

...work opportunities, multiculturalism and an easy visa process rank highest amongst the concerns for Nigerian students studying abroad. Marketing strategies centered around these drivers, as well as tapping...

Rapid growth projected in online programme partner space through 2025

...2010–2021. Source: HolonIQ As the charts illustrate, bootcamps are the fastest-growing category. These partnerships focus on technology fields such as coding, data science, or digital marketing. “Universities establishing...

Linking labour markets, skills, and study programmes in a disrupted global economy

...decision-making of prospective international students. A presentation by Rob Lawrence, Director of Prospect Research & Marketing Pty Ltd in Australia, at the AIEC Conference in Australia last month...

Integrating mental health supports throughout the international student journey

...Clark Hortsing, vice president of Strategic Partnerships at guard.me; Christina Furtado, mental health counselor with guard.me, Jenny Frankel, the marketing director at International Student Insurance, and Yasemin Wigglesworth,...

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